Daily PR Brief – Thu 01/04/18


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Check out some of today’s best PR industry clips:

10 communications errors that are ruining your career (PR Daily – January 4, 2018)
Intel Confronts Potential ‘PR Nightmare’ With Reported Chip Flaw (Bloomberg – January 3, 2018)
Cause Marketing: How To Position Your Company As A Value-Based Brand (Forbes – January 4, 2018)
30 jobs in the PR and marketing world (PR Daily – January 3, 2018)
Emmanuel Macron promises ban on fake news during elections (The Guardian – January 3, 2018)
3 ways to extinguish—and survive—a social media firestorm (PR Daily – January 4, 2018)
Follow these 8 steps to prepare for a crisis (Ragan – January 3, 2018)
What Challenges Do Comms Professionals Face Going into 2018? (Cision – January 3, 2018)
How Community Media And Digital Storytelling Can Affect Change (Forbes – January 4, 2018)
2018 PR Trends: Earned Media [Video] (SHIFT Communications – January 4, 2018) [VIDEO]
Earned Media vs Paid Media Driving Results (Business 2 Community – January 3, 2018)

Summary Section:

10 communications errors that are ruining your career
By Samantha Lile
PR Daily – January 4, 2018
To err might be human, but these mistakes are costing your organization no small amount of time and money. Make sure your team knows where these traps are and how to avoid them.

Intel Confronts Potential ‘PR Nightmare’ With Reported Chip Flaw
By Ian King and Jing Cao
Bloomberg – January 3, 2018
A report that Intel Corp. chips are vulnerable to hackers raised concerns about the company’s main products and brand.

Cause Marketing: How To Position Your Company As A Value-Based Brand
By Forbes Communications Council
Forbes – January 4, 2018
According to a report by Nielsen Global, as many as 55% of consumers are willing to pay more for products from brands that demonstrate a commitment to social value.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – January 3, 2018
You could work for the national collegiate champion with this week’s featured career opportunities. Plus, check out our latest roundup of job opportunities.

Emmanuel Macron promises ban on fake news during elections
By Angelique Chrisafis in Paris
The Guardian – January 3, 2018
The French president warns democracies are under threat as he sets out plans including emergency blocks on websites.

3 ways to extinguish—and survive—a social media firestorm
By Avinash Nair
PR Daily – January 4, 2018
When your brand comes under attack, address the issue right away. Take control of the online conversation, and make sure your team is equipped with clear, concise messaging.

Follow these 8 steps to prepare for a crisis
By Katherine Mackey
Ragan – January 3, 2018
Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how.

What Challenges Do Comms Professionals Face Going into 2018?
By Nick Bell, VP of Marketing Communications at Cision
Cision – January 3, 2018
In Cision’s 2017 Global Comms Report: Challenges and Trends, we talked to communications professionals around the world to understand the issues they face. In this post, we’ll also assess the cause of these issues, as well as look at solutions.

How Community Media And Digital Storytelling Can Affect Change
By Genia Stevens, Managing Partner at Belwah Media
Forbes – January 4, 2018
Partnered with community media, members of a community can initiate dialogue on important issues, establish relationships with key stakeholders and build a bridge of understanding.

2018 PR Trends: Earned Media [Video] [VIDEO]
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications – January 4, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, wel look at 4 major trends in earned media.

Earned Media vs Paid Media Driving Results
By Sally Falkow
Business 2 Community – January 3, 2018
If earned media is something you’re just starting to use in your marketing mix, a word of advice: be very careful to keep your paid and earned in separate buckets.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.