Daily PR Brief – Thu 01/09/20


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Check out some of today’s best

PR/Comms industry news clips:

media reporting

How to Make Your Multi-Channel Media Relations Game Seamless (PR News – January 9, 2020)

Listening: How PR is Learning the Hardest Lesson of All (O’Dwyer’s – January 9, 2020)

Internal Communication Trends In 2019 (And What They Mean For The Future) (Forbes – January 9, 2020)

IBM Names Jonathan Adashek As Chief Communications Officer (The Holmes Report – January 9, 2020)

Deirdre Breakenridge on the FEEL Model of Communications (Spin Sucks – January 8, 2020)

Good and Bad PR: Nice one ITV and Subway, Bad BK and Maccy D’s (PRmoment (UK) – January 9, 2020)

Better resolution results: 3 tips for PR goal-setting (Muck Rack Blog – January 8, 2020)

Q&A With Karma Agency’s CEO Kate Allison and President Caroline Kennedy (Kelton Global – January 8, 2020)

8 tips for creating a powerful key message (Media First (UK) – January 8, 2020)

THE FUTURE OF AI (Everything PR – January 9, 2020)

Summary Section:

How to Make Your Multi-Channel Media Relations Game Seamless
By Justin Joffe
PR News – January 9, 2020
Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations, known as PESO, to your communications strategy can often bring more questions than answers.

Listening: How PR is Learning the Hardest Lesson of All
By Nick Bailey
O’Dwyer’s – January 9, 2020
If the extraordinary success of digitally-driven business over the last two decades proves one thing it’s this: you can’t predict or plan for the future, but you can build for it.

Internal Communication Trends In 2019 (And What They Mean For The Future)
By Mark Attard, President of Livewire Communications
Forbes – January 9, 2020
This year, we’ve seen internal communications play a significant role in enabling critical business, operational, technological and cultural transformations.

IBM Names Jonathan Adashek As Chief Communications Officer
By Arun Sudhaman
The Holmes Report – January 9, 2020
Jonathan Adashek replaces Ray Day as IBM CCO, after serving as communications head for the Renault-Nissan-Mitsubishi Alliance.

Deirdre Breakenridge on the FEEL Model of Communications
By Martin Waxman
Spin Sucks – January 8, 2020
After a devastating tragedy, Deirdre Breakenridge embarked on a one-year research journey and developed the FEEL Model for empathetic communications.

Good and Bad PR: Nice one ITV and Subway, Bad BK and Maccy D’s
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) – January 9, 2020
Good and Bad PR from, ITV, Subway, McDonald’s and Burger King

Better resolution results: 3 tips for PR goal-setting
By Pal Hollywood
Muck Rack Blog – January 8, 2020
To increase the odds of success for both you and your clients, here are a few tips on how to set communications goals that won’t suffer the fate of most New Year’s resolutions.

Q&A With Karma Agency’s CEO Kate Allison and President Caroline Kennedy
Kelton Global – January 8, 2020
CEO Kate Allison and President Caroline Kennedy share the story of how Karma Agency came to be — and what they learned along the way.

8 tips for creating a powerful key message
By Adam Fisher
Media First (UK) – January 8, 2020
Whether you have a new product you are about to launch, have made a crucial scientific discovery or have been making news for negative reasons, you need a message that compels, convinces and persuades the audience. But how do you get that message right and how can you be confident it is going to work?

THE FUTURE OF AI
By Ronn Torossian
Everything PR – January 9, 2020
There’s a quote from several unknown sources that circulates just about every Father’s Day that says “not all things in life are forever. Thankfully there are some relationships that are here to stay.” It also appears to accurately describe the future of the ever-expanding presence of artificial intelligence (AI).


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.