Daily PR Brief – Thu 01/11/18


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Check out some of today’s best PR industry news clips:

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30 jobs in the PR and marketing world (PR Daily – January 10, 2018)
‘I love brands that are clear on what they’re passionate about’: Romanowsky on branded films (PR Week – January 11, 2018)
4 ways to use LinkedIn to land your dream job (PR Daily – January 10, 2018)
Here’s why 95 percent of pitches pique no interest (Ragan – January 10, 2018)
12 Must-Have’s for a PR Pro’s Virtual Toolbox (PR News – January 11, 2018)
First, de-escalate (Seth Godin – January 11, 2018)
How PR pros can conquer SEO strategies in 2018 (PR Daily – January 11, 2018)
Brand Perception: Modern Customer Service on Twitter Is Also PR (Meltwater Blog – January 11, 2018)
9 PR and marketing lessons from ‘The Greatest Showman’ (PR Daily – January 10, 2018)
Social Leaders: The Growing Importance Of Executive Communications (Influence – January 11, 2018)
How we’re creating content isn’t lining up with how people are consuming it (Communications Conversations – January 11, 2018)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – January 10, 2018
How early is too early to show up to an interview? Find out what Ragan Communications’ chief marketing officer says is the ideal arrival window. Plus, check out our roundup of job openings.

‘I love brands that are clear on what they’re passionate about’: Romanowsky on branded films
By Pamela Romanowsky
PR Week – January 11, 2018
Brand films tell a story and capture an energy that shares the brand’s core DNA and speaks to its mission, values, and personality. What tips would you give to brands on their mission to create content?

4 ways to use LinkedIn to land your dream job
By Anna Johansson
PR Daily – January 10, 2018
If used properly, the social network can be a trove of career opportunities. Here’s how you can spruce up your profile and make the most of the platform.

Here’s why 95 percent of pitches pique no interest
By Nicole Fallon, Managing Editor of Business News Daily
Ragan – January 10, 2018
The author explains why so many cold solicitations for coverage fall flat—and how you can improve your chances for success.

12 Must-Have’s for a PR Pro’s Virtual Toolbox
By Brooks Wallace, West Coast Lead at Hollywood Agency
PR News – January 11, 2018
With the New Year starting and CES going on in Las Vegas, it’s a good time to think about whether or not technology is providing enough assistance to you as a PR pro.

First, de-escalate
Seth Godin – January 11, 2018
Customer service (whether you’re a school principal, a call center or a consultant) can’t begin until the person you’re working with believes that you’re going to help them put out the fire on their head.

How PR pros can conquer SEO strategies in 2018
By Beki Winchel
PR Daily – January 11, 2018
If your organization’s website isn’t already optimized for mobile devices—full of long-tail keywords and tailored to consumers’ user experience—you’re leaving money on the table.

Brand Perception: Modern Customer Service on Twitter Is Also PR
By Mai Le
Meltwater Blog – January 11, 2018
Much like peanut butter and jelly, social media and customer service is destined for each other. That’s why nailing customer service on Twitter is also PR.

9 PR and marketing lessons from ‘The Greatest Showman’
By Michelle Garrett
PR Daily – January 10, 2018
What can PR pros learn from the new movie about one of America’s greatest entrepreneurs? While the technology has changed since the days of P.T. Barnum, some things have stayed the same.

Social Leaders: The Growing Importance Of Executive Communications
By Matt Silver
Influence – January 11, 2018
The evolution of social media channels towards more publishing-centric models has meant that it is now more important than ever for executives to be mindful of their online presence.

How we’re creating content isn’t lining up with how people are consuming it
By Arik Hanson, Principal of ACH Communications
Communications Conversations – January 11, 2018
Sometimes, it kinda feels like we’re still living in 1995 as PR counselors. Doesn’t it?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.