Daily PR Brief – Thu 01/25/18


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Check out some of today’s best PR industry news clips:

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Beyond Referrals: 6 PR Metrics to Include in Your Reporting (Spin Sucks – January 25, 2018)
30 jobs in the PR and marketing world (PR Daily – January 24, 2018)
Is the Press Conference Still Relevant? (O’Dwyer’s – January 25, 2018)
6 lessons for PR pros from the rising popularity of mobile games (PR Daily – January 25, 2018)
30 years later, speechwriting still matters (Ragan – January 25, 2018)
With Spry, The PR Industry Could Join The Gig Economy (The Holmes Report – January 25, 2018)
Tips and Tricks: 21 Ideas for Better Content Distribution (Spin Sucks – January 25, 2018)
4 Ways Push Your Team Out of Their Comfort Zone (SHIFT Communications – January 25, 2018)
Sard Verbinnen Tops Global M&A League Tables For 2017 (The Holmes Report – January 25, 2018)
4 keys to craft a press release that spurs action (Ragan – January 24, 2018)

Summary Section:

Beyond Referrals: 6 PR Metrics to Include in Your Reporting
By Beer Singh
Spin Sucks – January 25, 2018
While referrals are a great starting point for measuring PR, they’re not the end all, be all. Here are six PR metrics to include in every campaign.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – January 24, 2018
To succeed in a job interview, leave badmouthing of current or former employers out of the conversation. Instead, keep it positive. Plus, check out a roundup of current job openings.

Is the Press Conference Still Relevant?
By Todd Templin and Don Silver
O’Dwyer’s – January 25, 2018
When managing a crisis situation, one of the many strategies a PR practitioner can employ is staging a press conference.

6 lessons for PR pros from the rising popularity of mobile games
By Brandon Schuster
PR Daily – January 25, 2018
Is everyone in your family going nuts for the games on their mobile phones? Here is how brand managers can harness the same forces that make these apps a viral phenomenon.

30 years later, speechwriting still matters
Ragan – January 25, 2018
Join us at our highly anticipated conference to learn from the top speechwriters in the industry.

With Spry, The PR Industry Could Join The Gig Economy
By Diana Marszalek
The Holmes Report – January 25, 2018
The new app from two Porter Novelli vets makes PR services like press release writing available on-demand.

Tips and Tricks: 21 Ideas for Better Content Distribution
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – January 25, 2018
Continuing our Tips and Tricks series, we focus on content distribution. Why you need it, how to do it, and 21 ideas for both free and paid options.

4 Ways Push Your Team Out of Their Comfort Zone
By Shannon Burns, Community Manager at Tommy John
SHIFT Communications – January 25, 2018
From accepting new responsibilities and challenges to learning new skills, here are some ideas to help you push your employees out of their comfort zone this year.

Sard Verbinnen Tops Global M&A League Tables For 2017
The Holmes Report – January 25, 2018
Sard Verbinnen handled more mergers and acquisitions around the world than any other public relations advisory firm last year.

4 keys to craft a press release that spurs action
By Steven D’Adamo
Ragan – January 24, 2018
Converting casual interest in your company to a visit to your website and, ultimately, a purchase takes some doing, but with these steps, you can parlay a simple news update into revenue.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.