Daily PR Brief – Thu 01/31/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring company Crisis Communications in the World of Small and Mid-Size Businesses (CommPro – January 31, 2019)

Applying Psychology’s Balance Theory to Corporate Social Responsibility and PR (Fourth Source – January 31, 2019)

In 2019, Don’t Miss The Opportunity To Engage With Your Social Donors (Forbes – January 31, 2019)

Sneak Peek: A Day in the Life of a Social Media Manager (PR News – January 31, 2019)

#PRStudChat: The Evolving Owned Media Landscape (Spin Sucks – January 31, 2019)
Good and Bad PR (PRmoment – January 30, 2019)

Professional Project Management Tips for Communications Pros (Spin Sucks – January 30, 2019)

10 Most Common Media Monitoring & Measurement Mistakes – And How to Fix Them (Business 2 Community – January 30, 2019)

Regulating a diverse communications sector, and diversity in the communications sector: Ofcom outlines 2019 roadmap (Babel – January 31, 2019)

Do You Have a Pre-Crisis Checklist? (Behind the Lines – January 31, 2019)

Unpacking the Lifespan of 2018’s Breaking News Cycles (Public Relations Society of America – January 30, 2019)

Summary Section:

Crisis Communications in the World of Small and Mid-Size Businesses
By David E. Johnson, CEO, Strategic Vision PR Group
CommPro – January 31, 2019
Most small and medium sized business owners never believe they will face a major crisis that requires a crisis communications response.

Applying Psychology’s Balance Theory to Corporate Social Responsibility and PR
By Toby A. Cox
Fourth Source – January 31, 2019
The Balance Theory is often used in marketing, but public relations agencies can just as easily apply it to PR and the topic of corporate social responsibility.

In 2019, Don’t Miss The Opportunity To Engage With Your Social Donors
By Karrie Wozniak, Senior Vice President of Marketing at OneCause
Forbes – January 31, 2019
It’s important for nonprofits to re-examine their fundraising strategy with social donors in mind.

Sneak Peek: A Day in the Life of a Social Media Manager
By Sophie Maerowitz
PR News – January 31, 2019
Ever wonder how social media managers go about their day-to-day? Here’s a peek behind the curtain from three different social marketers working at brands across the country.

#PRStudChat: The Evolving Owned Media Landscape
By Greg Brooks
Spin Sucks – January 31, 2019
Megan Licursi joins #PRStudChat to discuss the changing owned media landscape and the ways it has affected the communications industry.

Good and Bad PR
By Shannon Peerless
PRmoment – January 30, 2019
Iceland and Apple disappoint whilst clothes manufacturer Sewport shows how it should be done, by posting a dream job

Professional Project Management Tips for Communications Pros
By Katya Komarova
Spin Sucks – January 30, 2019
A project management course made Katya Komarova re-evaluate several practices. Here are some things she learned along the way.

10 Most Common Media Monitoring & Measurement Mistakes – And How to Fix Them
By William Comcowich
Business 2 Community – January 30, 2019
Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits.

Regulating a diverse communications sector, and diversity in the communications sector: Ofcom outlines 2019 roadmap
By Holly Ashford
Babel – January 31, 2019
I returned to the 2019 edition of Ofcom’s Annual Plan Stakeholder Event to find out how – or if – things had improved, and to hear the regulator’s proposed agenda for the year ahead.

Do You Have a Pre-Crisis Checklist?
By Ronn Torossian
Behind the Lines – January 31, 2019
If you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts.

Unpacking the Lifespan of 2018’s Breaking News Cycles
By Dean Essner
Public Relations Society of America – January 30, 2019
In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 maintained the public’s attention for an average of seven days.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.