Daily PR Brief – Thu 02/01/18


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR industry news clips:

How your PR agency should prepare to win your next client (PR Daily – February 1, 2018)
30 jobs in the PR and marketing world (PR Daily – February 1, 2018)
Papa John’s Seeks New PR Agency After Tough Year (The Holmes Report – February 1, 2018)
5 Common Client Misconceptions About Public Relations (Meltwater Blog – February 1, 2018)
Performance-Based Pricing in a Billable Hours Industry (Spin Sucks – February 1, 2018)
Four Goals For Your Communications Team In 2018 (Forbes – February 1, 2018)
Baffling Proof That Issues Can Strangely Emerge From Anywhere (Melissa Agnes – February 1, 2018)
How To Write Press Release Headlines People Actually Read (Marx Communications – January 31, 2018)
3 tips to embrace your news story when it includes a competitor (Axia Public Relations – January 31, 2018)
How can PR and marketing collaborate to amplify ROI? (PR Daily – February 1, 2018)

Summary Section:

How your PR agency should prepare to win your next client
By Marijane Funess
PR Daily – February 1, 2018
As companies make PR decisions for the year, considering what to look for in an agency partner is a key commitment.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – February 1, 2018
Social media platforms play a crucial role in job interview success. No, we’re not just talking about ill-advised posts—though you must be wary of those, too. In short, do your homework.

Papa John’s Seeks New PR Agency After Tough Year
By Diana Marszalek
The Holmes Report – February 1, 2018
Papa John’s Pizza, which in 2017 took major hits to its reputation and revenue, is in the midst of hearing pitches from a “handful” of firms vying to be the pizza chain’s next PR agency of record.

5 Common Client Misconceptions About Public Relations
By Michelle Garrett
Meltwater Blog – February 1, 2018
To ensure your PR campaign will fail in the eyes of your clients, do not correct client misconceptions about public relations.

Performance-Based Pricing in a Billable Hours Industry
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 1, 2018
In a billable hours and retainer industry, performance-based pricing is not something we typically embrace. But what if we could get paid for our results?

Four Goals For Your Communications Team In 2018
By Douglas Simon, CEO of D S Simon Media
Forbes – February 1, 2018
This year, we wanted to dig deeper and make our findings more data-driven by learning what other agency professionals are setting their sights on.

Baffling Proof That Issues Can Strangely Emerge From Anywhere 
By Melissa Agnes
Melissa Agnes – February 1, 2018
This week an example emerged that demonstrates the impact of the strange and unpredictable ways in which risk can materialize.

How To Write Press Release Headlines People Actually Read
By Pamela Keniston
Marx Communications – January 31, 2018
Dull press release headlines will get you nowhere in the media. These 9 press release title tips will help you learn how to write an effective press release.

3 tips to embrace your news story when it includes a competitor
By Julie Miller
Axia Public Relations – January 31, 2018
See how your company can make the best out of an article that mentions you and a competitor.

How can PR and marketing collaborate to amplify ROI?
By Jessica Canfield, Director of Public Relations at Influence & Co.
PR Daily – February 1, 2018
The world of public relations is changing, and savvy pros often wear many hats. Here’s why PR pros picking up some marketing skills (or vice versa) isn’t such a bad thing.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.