Daily PR Brief – Thu 02/04/21


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Check out some of today’s best

PR/Comms industry news clips:

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Black PR Pros Remember the Past and Look to the Future (PRNEWS – February 3, 2021)

Is a happy and healthy workforce so much to ask for? (PR Daily – February 3, 2021)

Differences Between Corporate and Personal Thought Leadership (Spin Sucks – February 4, 2021)

Does PR have an ethics problem? A discussion on the latest PRmoment podcast (PRmoment (UK) – February 2, 2021) [PODCAST]

What Shark Tank and PR Have in Common (Amendola Communications – February 3, 2021)

Keeping Politics Out of Your PR Strategy in 2021 (Axia Public Relations – February 3, 2021)

Frederick Douglass: An African-American Patriarch of Public Relations – (CommPro (UK) – February 3, 2021)

Marchers Look Ahead: Observations from the Inside about What’s Next for 2021 (March Communications – February 4, 2021) [PODCAST]

Edelman Reports 5.7% Revenue Decline In 2020 (PRovoke – February 3, 2021)

Your guide to managing a remote PR team (Muck Rack Blog – February 4, 2021)

The rise of the Chief Communications Officer (Influence (UK) – February 4, 2021)

Summary Section:

Black PR Pros Remember the Past and Look to the Future
By Carmella Glover
PRNEWS – February 3, 2021
Many Black PR pros are breathing slightly easier. Still, they are living their lives traumatized, particularly in light of the Capitol violence on Jan. 6.

Is a happy and healthy workforce so much to ask for?
By Tony Silber
PR Daily – February 3, 2021
Ragan Communications CEO Diane Schwartz explains the rapid rise of a new business imperative, and the outlook for the rest of this year.

Differences Between Corporate and Personal Thought Leadership
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 4, 2021
Corporate and personal thought leadership can stand alone—or together, so how do you decide which is right for your organization?

Does PR have an ethics problem? A discussion on the latest PRmoment podcast [PODCAST]
PRmoment (UK) – February 2, 2021
This week we’re talking about whether PR has an ethics problem. Are PR ethics absolute? Are they relative? Or are they personal to all of us?

What Shark Tank and PR Have in Common
By Michelle Noteboom
Amendola Communications – February 3, 2021
While the business reality show Shark Tank is entertaining, it also holds many lessons PR pros can learn about pitching the media.

Keeping Politics Out of Your PR Strategy in 2021
By Jason Mudd
Axia Public Relations – February 3, 2021
With the developments happening so far this year, your company should learn some important things for great leadership in a PR team for 2021.

Frederick Douglass: An African-American Patriarch of Public Relations –
By Jamaal R. Bell
CommPro (UK) – February 3, 2021
Frederick Douglass (1818-1895), abolitionist and women’s rights advocate, is one of the most influential black leaders of the 19th century. He was born a slave and became a renowned writer and speaker.

Marchers Look Ahead: Observations from the Inside about What’s Next for 2021 [PODCAST]
By Elisabeth O’Donnell
March Communications – February 4, 2021
We’re kicking off our debut episode with four conversations between eight Marchers, riffing off what they’re looking forward to in PR & tech this year.

Edelman Reports 5.7% Revenue Decline In 2020
By Arun Sudhaman
PRovoke – February 3, 2021
Edelman revenues were down 5.7% on a like-for-like basis, with Richard Edelman hailing a “V-shaped recovery” in the second half of the year.

Your guide to managing a remote PR team
By Emma Haddad
Muck Rack Blog – February 4, 2021
Whether you’re new to remote work or a seasoned pro, use this guide to master remote PR management.

The rise of the Chief Communications Officer
By Tom Jenkin
Influence (UK) – February 4, 2021
A survey of Fortune 500 companies found that a Chief Communications Officer (CCO) has an increasingly prominent role and rising expectation from leadership; in fact, 67% of respondents said that a strategic mindset was the most important leadership characteristic for successful CCOs.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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