Daily PR Brief – Thu 02/07/19


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Check out some of today’s best PR/Comms industry news clips:

communication media monitoring Good and Bad PR: What was Liam Neeson thinking? (PRmoment – February 6, 2019)

30 jobs in the PR and marketing world (PR Daily – February 6, 2019)

Salaries Rise for PR Pros (O’Dwyer’s – February 7, 2019)

PR News Checklist: 3 Questions to Ask a Potential Agency Partner (PR News – February 6, 2019)

How public utilities use analytics to improve interactions with customers (TechRepublic – February 7, 2019)

What Your Organization Can Do to Prepare For Crises (Spin Sucks – February 6, 2019)

3 Creative Ways to Use Content to Market Your PR Agency (PR Couture – February 6, 2019)

Day in the life: Get to know Kiarah Leite, PR analyst, corporate brand communications, Verizon (Muck Rack Blog – February 7, 2019)

What I learned from Buffer’s 2019 State of Social Report (Communications Conversations – February 6, 2019)

How to Launch a Social Good Campaign (PR News – February 7, 2019)

Summary Section:

Good and Bad PR: What was Liam Neeson thinking?
By Shannon Peerless
PRmoment – February 6, 2019
Good and Bad PR: What was Liam Neeson thinking? And a zoo in Australia.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – February 6, 2019
Find out which skills help you stand out in a crowded job market, then check out our list of current job openings. 

Salaries Rise for PR Pros
By Steve Barnes
O’Dwyer’s – February 7, 2019
On the whole, salaries and hourly rates are up slightly for PR agency pros, in-house communicators and consultants, a new report from executive search firm Spring Associates says. 

PR News Checklist: 3 Questions to Ask a Potential Agency Partner
By Justin Joffe
PR News – February 6, 2019
Here are three questions that any agency should be able to answer before you agree to work with them.

How public utilities use analytics to improve interactions with customers
By Mary Shacklett
TechRepublic – February 7, 2019
Big data and analytics are becoming mainstream and vital to business operations and customer relations. Here’s a look at how modern tech fits into the customer service puzzle.

What Your Organization Can Do to Prepare For Crises
By Doug Levy
Spin Sucks – February 6, 2019
Everyone at every level of an organization must know how to recognize an incipient crisis, what to do, and whom to call for help. 

3 Creative Ways to Use Content to Market Your PR Agency
By Sam Lauron
PR Couture – February 6, 2019
If you’re wondering how to use content marketing to promote your PR agency and services, here are a few creative ways to get started.

Day in the life: Get to know Kiarah Leite, PR analyst, corporate brand communications, Verizon
By Emma Haddad
Muck Rack Blog – February 7, 2019
Kiarah Leite is a PR analyst in Corporate Brand Communications at Verizon in their New York City office. 

What I learned from Buffer’s 2019 State of Social Report
By Arik Hanson, Principal of ACH Communications
Communications Conversations – February 6, 2019
In case you missed it, Buffer came out with a fantastic “State of Social” report in January. After sifting through the data and charts, I started to notice a number of takeaways that the Buffer folks didn’t call out.

How to Launch a Social Good Campaign
By Sophie Maerowitz
PR News – February 7, 2019
Here are four ways to build a successful social good program at your organization.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.