Daily PR Brief – Thu 02/08/18


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Check out some of today’s best PR industry news clips:

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How to be the right kind of ‘edgy’ in your PR campaign (PR Daily – February 8, 2018)
Cracking The Review Code: How To Generate And Manage Customer Reviews (Forbes – February 8, 2018)
Publicis Groupe Trended Upward Through 2017, But Still Faces Headwinds (AdExchanger – February 8, 2018)
Emerging PR Trends in 2018 (O’Dwyer’s – February 7, 2018)
30 jobs in the PR and marketing world (PR Daily – February 8, 2018)
5 Ways PR Pros Can Take Advantage of the Facebook Algorithm Change (Meltwater Blog – February 8, 2018)
Beware the 4 Killers of Clarity in PR Writing (Public Relations Society of America – February 8, 2018)
Four Ways to Break the Overservicing Clients Habit (Spin Sucks – February 8, 2018)
How Embracing Community Builds Stronger Brands: Corporate Social Responsibility Done Right (Shonali Burke Consulting – February 8, 2018)
Why agencies should consider a dedicated vice president model (PR Daily – February 8, 2018)
Avoiding Communications Disasters (O’Dwyer’s – February 8, 2018)

Summary Section:

How to be the right kind of ‘edgy’ in your PR campaign
By Emile Lee
PR Daily – February 8, 2018
PR pros are constantly looking for an edge to lift their message above the competition, but some risks aren’t worth taking. Here’s how to know whether to take the plunge.

Cracking The Review Code: How To Generate And Manage Customer Reviews
By Judy Herbst, Director PR & Partnerships for Worthy.com
Forbes – February 8, 2018
Have processes in place to make the most of good reviews – and to mitigate the bad ones.

Publicis Groupe Trended Upward Through 2017, But Still Faces Headwinds
By Alison Weissbrot
AdExchanger – February 8, 2018
Publicis Groupe reported a 3.1 percent decline in Q4 growth to $3.2M, which the French ad/PR combine blames on negative exchange rates.

Emerging PR Trends in 2018
By Brian Kelley
O’Dwyer’s – February 7, 2018
History has taught us that the ever-evolving public relations industry can be fickle.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – February 8, 2018
Welcome to the fifth and final installment of Ragan Communications Chief Marketing Officer Mandy Zaransky’s top tips for a successful interview.

5 Ways PR Pros Can Take Advantage of the Facebook Algorithm Change
By Christian Karasiewicz
Meltwater Blog – February 8, 2018
For those of you who haven’t heard, Facebook made some pretty significant changes to their news feed. So, what should PR pros do to meet the Facebook algorithm change?

Beware the 4 Killers of Clarity in PR Writing
By Don Bates, APR, Fellow PRSA
Public Relations Society of America – February 8, 2018
Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them.

Four Ways to Break the Overservicing Clients Habit
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 8, 2018
Overservicing clients is hard not to do, but it’s destructive both to the business and to the client. Here are 4 ways to break the habit.

How Embracing Community Builds Stronger Brands: Corporate Social Responsibility Done Right
By Danielle Heiny
Shonali Burke Consulting – February 8, 2018
With the rise of social technologies, consumers have higher expectations for brands than ever before. Danielle Heiny discusses how corporate social responsibility done right embraces community.

Why agencies should consider a dedicated vice president model
By Philip A. Nardone Jr., President & CEO of PAN Communications
PR Daily – February 8, 2018
Every CEO wants to bring in more revenue, but the secret to boosting the bottom line could be to invest more heavily in your agency’s most valuable asset: your employees.

Avoiding Communications Disasters
By Eliza Roemisch
O’Dwyer’s – February 8, 2018
Companies need to avoid being demonized for capitalizing on tragedy and instead become a source of assurance and reliability.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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