Check out some of today’s best
PR/Comms industry news clips:
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10 Red Flags To Look Out For In Potential Clients
Forbes Agency Council – February 17, 2021
Spotting the red flags can help a business understand whether a potential client is worth the time and effort. Here’s what agency pros recommend looking out for.
Remembering the diverse pioneers of PR: Joseph Varney Baker
By Jared Meade
PR Daily – February 18, 2021
The early PR industry, like all areas of American life, benefitted greatly from the contributions of Black visionaries. Here’s the story of the man behind the first Black-owned PR firm.
Beyond Black History Month: 2021 Cannot Be Just Another Year
By Ariane Lovell
PRNEWS – February 17, 2021
Typically, in the US, we observe Black History Month each February. For many reasons, 2021 cannot be just another year.
The Best Tips for Lead Generation For an Agency
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 18, 2021
The question, ‘How do you do lead generation for your agency right now?’ is a topic that keeps emerging—and we have answers for you.
How the PRCA and Don’t Cry Wolf aim to fight the spread of misinformation around the climate crisis and COP26
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) – February 18, 2021
The PRCA has launched a focused initiative to fight the spread of misinformation, ahead of a bid to promote the importance of ethical communication at the 2021 United Nations Climate Change Conference (COP26).
Michael Steele, Guest –That Said with Michael Zeldin [PODCAST]
CommPro – February 17, 2021
Michael Steele, former Lt. Governor of Maryland, RNC Chairman and Lincoln Project Advisor joins host Michael Zeldin to discuss issues of race, impeachment, and the future of the Republican Party.
PR meets the money: CFOs now playing larger roles in digital strategy and execution
By Richard Carufel
Agility PR – February 18, 2021
As COVID-19 keeps on challenging organizations worldwide, the role of the chief financial officer has moved further beyond “economic guardian” of the enterprise to “architect of business value” and “catalyst of digital strategies,” according to a new research from Accenture.
What you can learn from these latest off-the-cuff gaffes
By Adam Fisher
Media First (UK) – February 18, 2021
Two meetings, two gaffes and two resignations. The Tokyo Olympics and KPMG have found themselves firmly in the media spotlight in the past few weeks after bosses made ill-judged comments.
5 reasons your PR campaign missed the mark
By Bill Byrne
Muck Rack Blog – February 17, 2021
Here are five very common reasons why PR programs fail and easy ways to prevent them with a little forward-thinking.
Pivoting Political Traditions Amid Unprecedented Tragedy [PODCAST]
PRovoke – February 17, 2021
Precision co-founder Stephanie Cutter talks about producing a socially-distant inauguration after an insurrection and during a global pandemic.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.