Daily PR Brief – Thu 02/21/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring company How Social Media Is Changing The Face Of PR (Forbes – February 21, 2019)

30 jobs in the PR and marketing world – PR Daily (PR Daily – February 20, 2019)

The Top 5 Skill-Sets of Next-Generation Communicators (PR News – February 20, 2019)

Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage (Institute for Public Relations – February 20, 2019)

Top CEO Social Feeds: How to Keep Your Brand on Top (Meltwater Blog – February 21, 2019)

Bridging the Communications Gap between China and the U.S. (Ishmael’s Corner – The Hoffman Agency – February 21, 2019)

How Well-funded PR Campaigns Can Stimulate Cannabis Industry Success (Glean.info – February 21, 2019)

3 Reasons Attending a Conference is the Best Personal Growth Hack (Mention Blog – February 21, 2019)

PR’s Top Tech Events For Executive Speaking Gigs (Crenshaw Communications – February 20, 2019)

PR Metrics: How to Prove the Real Value of PR (Marx Communications – February 20, 2019)

Changing Role of the PR Firm CEO (CommPro – February 21, 2019)

Summary Section:

How Social Media Is Changing The Face Of PR
By Michelle Mekky, President & Founder of Mekky Media Relations
Forbes – February 21, 2019
Your social media account is a crucial part of your strategy if you want to generate buzz. How exactly has social media changed PR?

30 jobs in the PR and marketing world – PR Daily
By Brendan Gannon
PR Daily – February 20, 2019
Is your LinkedIn profile impressing potential employers—or putting them off? Avoid these missteps on the networking site. Plus, check out our roundup of current job openings. 

The Top 5 Skill-Sets of Next-Generation Communicators
By Caitlin Kelly
PR News – February 20, 2019
Here are five skill sets you need to have to be an effective future communicator.

Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage
By David Michaelson and Don Stacks
Institute for Public Relations – February 20, 2019
The presence or absence of a public relations multiplier has long been controversial. This study sought to try and establish if such a multiplier exits through a carefully controlled experiment with “real” participants, and if so, what its magnitude might be in a comparison of an initial branding campaign.

Top CEO Social Feeds: How to Keep Your Brand on Top
Meltwater Blog – February 21, 2019
We put together a list of five top CEOs on social media that are making a splash for themselves and their company.

Bridging the Communications Gap between China and the U.S.
By Mandy Heiser
Ishmael’s Corner – The Hoffman Agency – February 21, 2019
China-U.S. communications in these Trumpian times is fraught with peril. This panel at a PR conference examines navigating the turbulence.

How Well-funded PR Campaigns Can Stimulate Cannabis Industry Success
By William Comcowich
Glean.info – February 21, 2019
Public relations offers the cannabis industry a solution to its unique branding and product promotion challenges.

3 Reasons Attending a Conference is the Best Personal Growth Hack
By Alexa Hubley, Marketing Manager at CXL Institute
Mention Blog – February 21, 2019
In this blog post, I’ll share the three reasons why I think attending a marketing conference is the best growth hack for a marketer.

PR’s Top Tech Events For Executive Speaking Gigs
By Richard Etchison
Crenshaw Communications – February 20, 2019
Since earned speaking engagements at industry events are the more glamorous gigs for thought leaders, I am featuring eight major tech events for Q3-Q4 that accept submissions.

PR Metrics: How to Prove the Real Value of PR
By Wendy Marx, President of Marx Communications
Marx Communications – February 20, 2019
PR metrics are positively essential if you want to show the value of PR for your brand. Learn what metrics to watch and how to prove the effect of public relations on your business.

Changing Role of the PR Firm CEO
By Art Stevens, Managing Partner, The Stevens Group
CommPro – February 21, 2019
Here we examine key issues facing CEOs as they strive to remain steady at the helms of their evolving practices.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.