Daily PR Brief – Thu 02/27/20


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Check out some of today’s best

PR/Comms industry news clips:

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5WPR Survey Reveals 38% of Beer-Drinking Americans Wouldn’t Buy Corona Now (CommPro – February 27, 2020)

A Communications Train Wreck for the Ages (Ishmael’s Corner – The Hoffman Agency – February 27, 2020)

How To Make Your Company Blog Successful (Forbes – February 27, 2020)

BP Fails PR Test (O’Dwyer’s – February 26, 2020)

How PR pros should consider race (PR Daily – February 26, 2020)

Tips for Promoting Your Blog Content Across Social Media Platforms (TrendKite – February 27, 2020)

An Agency Owner Shares 15 Tips for Landing the Job (PR Couture – February 26, 2020)

WPP PR Firms Down 1% In 2019 (PRovoke – February 27, 2020)

Running Effective PR Campaigns: 6 Simple Tips (Everything PR – February 27, 2020)

How To Choose Between PR and Advertising (Three Girls Media – February 26, 2020)

Summary Section:

5WPR Survey Reveals 38% of Beer-Drinking Americans Wouldn’t Buy Corona Now
CommPro – February 27, 2020
5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has conducted a survey via phone of 737 American beer drinkers over the age of 21 on February 25 & 26, 2020, regarding their opinions about the popular Mexican beer brand, Corona, as a result of the deadly coronavirus that’s spreading around the world.

A Communications Train Wreck for the Ages
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – February 27, 2020
I’m sure people at Microsoft who created this email are smart and know their stuff. So how did they end up with such a bad outcome?

How To Make Your Company Blog Successful
By Kristopher Jones, Founder of LSEO
Forbes – February 27, 2020
Fortunately, there are plenty of tried-and-true ways to keep a blog active, interesting and ranking high in the SERPs.

BP Fails PR Test
By Kevin McCauley
O’Dwyer’s – February 26, 2020
Nothing but hot air from BP. New chief Bernard Looney made global headlines Feb. 12, announcing an ambitious goal to eradicate greenhouse gas emissions by 2050 or sooner.

How PR pros should consider race
By Ted Kitterman
PR Daily – February 26, 2020
As communicators take a closer look at conversations about inclusion, diversity and race, some organizations have used Black History Month to have important conversations.

Tips for Promoting Your Blog Content Across Social Media Platforms
By Rocky Parker
TrendKite – February 27, 2020
The same content may not resonate with audiences on different social media platforms. So what works for each one?

An Agency Owner Shares 15 Tips for Landing the Job
By Noreen Heron, Founder, Heron Agency
PR Couture – February 26, 2020
An agency owner shares the top 15 things she looks for when hiring. Read to learn just how to land that full-time job you’ve had your eye on.

WPP PR Firms Down 1% In 2019
PRovoke – February 27, 2020
WPP’s PR firms reported a 0.1% drop in revenue during Q4 2019, versus the company as a whole, which was down 1.9%.

Running Effective PR Campaigns: 6 Simple Tips
By Jade Minh
Everything PR – February 27, 2020
What are the six simple but effective tips to ensure success in PR? Here are the steps a brand should follow.

How To Choose Between PR and Advertising
By Erika Montgomery
Three Girls Media – February 26, 2020
Both advertising and public relations can be extremely effective. The most successful campaigns use both at the same time. However, the cost of a dual PR/ad campaign is out of reach for many companies.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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