Daily PR Brief – Thu 03/01/18


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Check out some of today’s best PR industry news clips:

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How Key Influencers Can Help You During Crisis Communications (Meltwater Blog – March 1, 2018)
Three Ways Emerging Technologies Are Breathing New Life Into Traditional Media (Forbes – March 1, 2018)
30 jobs in the PR and marketing world (PR Daily – February 28, 2018)
9 expert tips for writing press release headlines (Ragan – February 28, 2018)
2017: PR Up 0.7% As WPP Looks To Simplify Business (The Holmes Report – March 1, 2018)
How PR Pros Can Insure Better Interviews for Brand Executives (PR News – March 1, 2018)
Three Tips to Consider for Crisis Communications (SHIFT Communications – March 1, 2018)
5 Smart Ways Publicists use Followed Hashtags (Steal These!) (PR Couture – February 28, 2018)
Why Vulnerability is at the Heart of Building Community (Shonali Burke Consulting – February 28, 2018)
3 differences between marketing and public relations (Axia Public Relations – February 28, 2018)Summary Section:

How Key Influencers Can Help You During Crisis Communications
By Liz Alton
Meltwater Blog – March 1, 2018
During a PR crisis, you need to mobilize every asset available to protect your brand, including involving influencers to help with crisis communications messaging and response.

Three Ways Emerging Technologies Are Breathing New Life Into Traditional Media
By Valentina Marastoni-Bieser, Head of Marketing, Cuebiq
Forbes – March 1, 2018
It is now possible to measure the effectiveness of out-of-home advertising to drive customers to stores.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – February 28, 2018
Which career paths have an abundance of openings, high wages and great job satisfaction? Find out, and then peruse our list of current job openings.

9 expert tips for writing press release headlines
By Alex Armitage
Ragan – February 28, 2018
Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time.

2017: PR Up 0.7% As WPP Looks To Simplify Business
By Arun Sudhaman
The Holmes Report – March 1, 2018
WPP CEO Sir Martin Sorrell is seeking to build “an increasingly unified WPP”, in response to its toughest year since the global financial crisis.

How PR Pros Can Insure Better Interviews for Brand Executives
By Arthur Solomon
PR News – March 1, 2018
In all cases, before agreeing to an interview, the PR pro should advise the executive about what I call the interviewee’s Bill of Rights. Below are some other rights (for the interviewee) and obligations (for PR pros).

Three Tips to Consider for Crisis Communications
By Jennifer Toole
SHIFT Communications – March 1, 2018
Crisis communications are a hot topic right now. What should your company do when a crisis hits? Here are three tips to consider for crisis communications.

5 Smart Ways Publicists use Followed Hashtags (Steal These!)
By Faith Dye
PR Couture – February 28, 2018
From staying in-tune with your audience to keeping tabs on your competition, here are five ways following hashtags is a must for PR and marketing folks.

Why Vulnerability is at the Heart of Building Community
By Shonali Burke
Shonali Burke Consulting – February 28, 2018
Vulnerability is at the heart of building community, because it allows you and your community to connect on a deeply authentic and human level.

3 differences between marketing and public relations
By Yulia Dianova
Axia Public Relations – February 28, 2018
What are the differences between PR and marketing?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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