Daily PR Brief – Thu 03/08/18


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR industry news clips:

media monitoring service

10 Simple Strategies To Boost Your B2B PR Campaign (Marx Communications – March 7, 2018)
Managing Commotion Vs. Leading Through Disruption (Forbes – March 8, 2018)
How AI and Public Relations Go Together Like PB&J (Spin Sucks – March 7, 2018)
30 jobs in the PR and marketing world (PR Daily – March 7, 2018)
Adidas Shifts Lucrative China Consumer PR Remit To Edelman From B-M (The Holmes Report – March 8, 2018)
In the Trenches with Crisis Comms: Out of Respect for Guns (Spin Sucks – March 8, 2018)
5 Tips for Creating Client News When There is None (SHIFT Communications – March 8, 2018)
How To Manage Your PR Expectations (Forbes – March 8, 2018)
How PR & Marketing Teams Can Weather Natural Disasters (Business 2 Community – March 7, 2018)
MediaMath and Cision Bridge Paid and Earned Media (Martech Series – March 6, 2018)
4 tips to prepare for and mitigate a crisis (PR Daily – March 8, 2018)

Summary Section:

10 Simple Strategies To Boost Your B2B PR Campaign
By Wendy Marx
Marx Communications – March 7, 2018
B2B PR campaigns may seem complicated on the surface. Learn how to get good pr for your company and how to do a pr campaign that succeeds!

Managing Commotion Vs. Leading Through Disruption
By Eric Fletcher
Forbes – March 8, 2018
When managing commotion occupies the attention of leaders whose highest calling is to see beyond distraction, a threat emerges.

How AI and Public Relations Go Together Like PB&J
By Mostafa Elbermawy
Spin Sucks – March 7, 2018
Artificial intelligence seems big and scary, but we need not fear the robots. AI and public relations go hand-in-hand to make us more efficient at our jobs.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – March 7, 2018
What are the top jobs and organizations recent college graduates are seeking after tossing their graduation caps in the air? Find out, then check out a roundup of current job openings.

Adidas Shifts Lucrative China Consumer PR Remit To Edelman From B-M
By Arun Sudhaman
The Holmes Report – March 8, 2018
Adidas has shifted China consumer PR duties worth as much as $2 million to Edelman following a lengthy relationship with Burson-Marsteller.

In the Trenches with Crisis Comms: Out of Respect for Guns
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 8, 2018
In our ongoing series about crisis communications, Gini Dietrich talks to the team who handled the Machine Guns Vegas crisis following the Oct. 1 massacre.

5 Tips for Creating Client News When There is None
By Taylor Gallagher
SHIFT Communications – March 8, 2018
What should you do when your client doesn’t have news? In most cases, this means generating news about the company from scratch. Here are some fun and real-life examples on creating client news.

How To Manage Your PR Expectations
By Drew Gerber, CEO of Wasabi Publicity
Forbes – March 8, 2018
PR is the most powerful marketing tool — but just like any other tool, you need to know how to use it and what you want it to achieve.

How PR & Marketing Teams Can Weather Natural Disasters
By William Comcowich
Business 2 Community – March 7, 2018
As with other types of crises, preparation for severe weather requires creating a PR crisis plan that covers protocols for communicating with the media, public and internal audiences.

MediaMath and Cision Bridge Paid and Earned Media
Martech Series – March 6, 2018
MediaMath and Cision announced a joint partnership that enables brands to integrate data from earned media with paid media, giving brands a holistic view of their customers.

4 tips to prepare for and mitigate a crisis
By Mitch Markel, Principal of Benenson Strategy Group
PR Daily – March 8, 2018
Disaster-response planning requires just that—planning. Here are steps to take in advance of any PR calamity, as well as tactics to execute once you’re knee-deep, or neck-deep, in hot water.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.