Daily PR Brief – Thu 03/15/18


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Check out some of today’s best PR industry news clips:

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How To Stay In The Sweet Spot Of Agency Size (Forbes – March 15, 2018)
30 jobs in the PR and marketing world (PR Daily – March 15, 2018)
In the Trenches with Crisis Communications: Cecil the Lion (Spin Sucks – March 15, 2018)
United Airlines Killed a Puppy, Now What? Five Ways To Handle a PR Disaster (Inc. – March 15, 2018)
Podcast: Weber Shandwick’s Tim Sutton (The Holmes Report – March 15, 2018) [PODCAST]
Be a Better Storyteller: 7 Public Speaking Tips You Can Apply to Your Writing (Cision – March 15, 2018)
How AI Will Make Communications Pros More Efficient (Spin Sucks – March 14, 2018)
Can Successful PR Programs Operate in a Vacuum? (SHIFT Communications – March 15, 2018)
10 Pitch Angles and Social Media Content Ideas for April (PR Couture – March 14, 2018)
What Does It Take To Control A Brand Crisis Today? (Forbes – March 15, 2018)
We’ve got a serious problem with bots in social media marketing (Communications Conversations – March 15, 2018)

Summary Section:

How To Stay In The Sweet Spot Of Agency Size
By Drew McLellan, CEO of Agency Management Institute
Forbes – March 15, 2018
For someone starting or running an agency, the foreknowledge of an agency’s expected growth provides the opportunity to make wise planning decisions.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – March 15, 2018
College basketball’s mega-tournament is right around the corner. Find openings at universities among this year’s batch of 64. Then, check out a roundup of other current job openings.

In the Trenches with Crisis Communications: Cecil the Lion
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 15, 2018
In our ongoing series on crisis communications, we look at Cecil the Lion and how the dentist who killed him got a marketing firm in trouble, too.

United Airlines Killed a Puppy, Now What? Five Ways To Handle a PR Disaster
By Karen Tiber Leland, President of Sterling Marketing Group
Inc. – March 15, 2018
This last year seems to have brought a recent rash of PR nightmares facing public figures and companies alike. Five ways to stay on top of the social media and press when you have a PR problem.

Podcast: Weber Shandwick’s Tim Sutton [PODCAST]
The Holmes Report – March 15, 2018
Weber Shandwick EMEA CEO joins the Echo Chamber to defend the value of the holding group agency model and more.

Be a Better Storyteller: 7 Public Speaking Tips You Can Apply to Your Writing
By Anna Jasinski
Cision – March 15, 2018
Are you doing what it takes to connect with your audience? Consider these 7 public speaking tips when writing your next piece.

How AI Will Make Communications Pros More Efficient
By Sara Robinson
Spin Sucks – March 14, 2018
Artificial intelligence is said to take over and leave communications pros without jobs. Au contraire! It will free up your time to think, rather than do.

Can Successful PR Programs Operate in a Vacuum?
By Amanda Munroe, Vice President, SHIFT
SHIFT Communications – March 15, 2018
Successful PR programs are truly a mix of inside and outside forces. Here are some resources to build up a successful program.

10 Pitch Angles and Social Media Content Ideas for April
By Author: Crosby Noricks
PR Couture – March 14, 2018
From Coachella to Wear Your Pajamas to Work Day, we’ve got excuses to pitch and ‘gram all month long.

What Does It Take To Control A Brand Crisis Today?
By Daryl McCullough, Global Chairman of Citizen
Forbes – March 15, 2018
Brands need to stay engaged and react fairly, in a human way. Keep a pulse on consumer sentiment and follow these 10 tips.

We’ve got a serious problem with bots in social media marketing
By Arik Hanson, Principal of ACH Communications
Communications Conversations – March 15, 2018
Yep, bots are becoming a big problem in social media marketing. And, I think it’s about to get a whole lot worse before it gets better.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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