Daily PR Brief – Thu 03/18/21


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring company

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What CEOs Should Know About PR and Communications (Ronn Torossian – March 17, 2021)
Five Career Development Tips: Be Your Own Best Advocate (Forbes – March 17, 2021)
PR’s Top Pros Talk: Dawn Ray (O’Dwyer’s – March 17, 2021) [VIDEO]
The risks and rewards of pursuing ESG priorities (PR Daily – March 18, 2021)
Nicole Dye-Anderson of Barclays on Finding a Voice (PRNEWS – March 17, 2021) [VIDEO]
The Executive’s Guide to the PESO Model: Driving Revenue (Spin Sucks – March 18, 2021)
Smart PR Lessons From Royals (5W Public Relations – March 17, 2021)
How corporate reputations have helped brands survive the pandemic (PRmoment (UK) – March 17, 2021)
Can you over-prepare for a presentation? (Media First (UK) – March 18, 2021)
The Importance Of Online Reputation (Everything PR – March 18, 2021)

Summary Section:

What CEOs Should Know About PR and Communications
By Ronn Torossian, CEO of 5WPR
Ronn Torossian – March 17, 2021
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.

Five Career Development Tips: Be Your Own Best Advocate
By Jessica Antle, VP of Brand Marketing & Communications at AvidXchange
Forbes – March 17, 2021
It’s critical for people to advocate for themselves. As the old saying goes, you may not own your job, but you certainly own your career.

PR’s Top Pros Talk: Dawn Ray [VIDEO]
By Steve Barnes
O’Dwyer’s – March 17, 2021
Women should seek out mentors or coaches to help them make the leap into leadership positions, Focus Brands senior vice president of corporate and brand communications Dawn Ray tells Doug Simon in the latest “PR’s Top Pros Talk” video interview.

The risks and rewards of pursuing ESG priorities
By Robby Brumberg
PR Daily – March 18, 2021
Companies that act in an ethical, responsible manner can create a huge advantage in recruiting, retention and sales. An expert shares how to pursue meaningful, sustainable programs.

Nicole Dye-Anderson of Barclays on Finding a Voice [VIDEO]
By Nicole Schuman
PRNEWS – March 17, 2021
PRNEWS Live welcomed Nicole Dye-Anderson of Barclays to discuss Women’s Month and finding your voice, DEI and cancel culture.

The Executive’s Guide to the PESO Model: Driving Revenue
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 18, 2021
In this third of a seven-part series, Gini Dietrich teaches you how the PESO Model drives revenue without changing your conversion or close rates.

Smart PR Lessons From Royals
5W Public Relations – March 17, 2021
There are several key lessons that marketers could take away from the interview and apply to their own businesses in the future.

How corporate reputations have helped brands survive the pandemic
By Daney Parker
PRmoment (UK) – March 17, 2021
Corporate reputations have helped companies secure shareholder value through the pandemic, and now account for one in every three pounds on the UK’s stock market.

Can you over-prepare for a presentation?
By Adam Fisher
Media First (UK) – March 18, 2021
Preparation is crucial to your presentation being delivered successfully. It is the starting point of any good presentation or speech. But can you over-prepare?

The Importance Of Online Reputation
By Jim Crickell
Everything PR – March 18, 2021
“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was,” said Joseph Hall, 16th-century British bishop and writer. In today’s world of social media where just about everyone is a reporter and critic, it’s difficult for brands not to be a target of criticism.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.