Daily PR Brief – Thu 03/19/20


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Check out some of today’s best

PR/Comms industry news clips:

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Being Smart and Strategic When Navigating the Current News Cycle (Public Relations Society of America – March 18, 2020)

The PR Agency Owner’s Coronavirus Survival Kit (O’Dwyer’s – March 19, 2020)

Council Post: Today’s Chief Communications Officer Is More Than A Storyteller (Forbes – March 18, 2020)

Why you should lead with values in COVID-19 crisis (PR Daily – March 19, 2020)

Internal Communications Can Make or Break Brand Reputation During Coronavirus Crisis (PR News – March 19, 2020)

How Can Public Relations Pros Monitor Public Opinion (5W Public Relations – March 19, 2020)

The negative network effect—stopping the spread of coronavirus anxiety (Agility PR – March 19, 2020)

Remote Video Ideas with Owen Mack of Cobrandit (March Communications – March 18, 2020) [PODCAST]

Working from home? Here are some great tips from the Muck Rack community (Muck Rack Blog – March 18, 2020)

SDF 33: Convolvulus, Coronavirus & the Thomas theorem (Neville Hobson – March 19, 2020) [PODCAST]

How To Be Productive Working From Home (Crenshaw Communications – March 18, 2020)

Summary Section:

Being Smart and Strategic When Navigating the Current News Cycle
By Lisa Arledge Powell
Public Relations Society of America – March 18, 2020
Within today’s new dynamic, communications professionals have to be more strategic than ever. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships.

The PR Agency Owner’s Coronavirus Survival Kit
By Art Stevens and Rich Jachetti
O’Dwyer’s – March 19, 2020
Some PR agencies are currently in a state of freefall because of the coronavirus pandemic. This is a situation that is reminiscent of the hit PR agencies took during the 2008 financial disaster.

Council Post: Today’s Chief Communications Officer Is More Than A Storyteller
By Lynn Kier, Vice President Corporate Communications, Diebold Nixdorf
Forbes – March 18, 2020
To say that a CCO is responsible for shaping a brand’s storytelling is true, but it’s also a significant understatement.

Why you should lead with values in COVID-19 crisis
By Hinda Mitchell, President of Inspire PR Group.
PR Daily – March 19, 2020
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.

Internal Communications Can Make or Break Brand Reputation During Coronavirus Crisis
By Nicole Schuman
PR News – March 19, 2020
During this unprecedented coronavirus crisis, many employees are facing huge discrepancies in the way companies are conducting internal communications.

How Can Public Relations Pros Monitor Public Opinion
5W Public Relations – March 19, 2020
One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands.

The negative network effect—stopping the spread of coronavirus anxiety
By Lucy English
Agility PR – March 19, 2020
The weight of the world is heavy right now—from stressful headlines to apocalyptic entertainment, stress and anxiety are defining our experience around the globe.

Remote Video Ideas with Owen Mack of Cobrandit [PODCAST]
By Manny Veiga
March Communications – March 18, 2020
Looking for remote content marketing ideas? Owen Mack of Cobrandit Video joins Hacks and Flacks to discuss how you can create professional-quality videos from home.

Working from home? Here are some great tips from the Muck Rack community
By Justin Joffe
Muck Rack Blog – March 18, 2020
We asked the Muck Rack community on Twitter for their best tips for working from home. Here’s what some of them had to say.

SDF 33: Convolvulus, Coronavirus & the Thomas theorem [PODCAST]
Neville Hobson – March 19, 2020
Coronavirus, COVID-19 and the great mis-infodemic are centre stage in this episode 33 of the Small Data Forum podcast.

How To Be Productive Working From Home
By Colleen O’Connor
Crenshaw Communications – March 18, 2020
For many of us in public relations, the idea of working from home may sound like an ideal situation —  until it’s not.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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