Daily PR Brief – Thu 03/25/21


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Check out some of today’s best

PR/Comms industry news clips:

PR monitoring software

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How the QAnon Shaman’s Media Ploy Became a PR Nightmare (PRNEWS – March 24, 2021)

PR in the Age of Cannabis (O’Dwyer’s – March 24, 2021)

A Special Birthday for PR’s Grande Dame: Denny Griswold (1908-2001)  (PRNEWS – March 24, 2021)

The Executive’s Guide to the PESO Model: Benefits Beyond ROI (Spin Sucks – March 25, 2021)

When is the right time to change your PR job? (PRmoment (UK) – March 24, 2021)

Eight Smart Ways Business Leaders Can Communicate With The Media (Forbes Agency Council – March 24, 2021)

PR Masters Series Podcast, Episode #46 – Michael Nyman (CommPro (UK) – March 24, 2021) [PODCAST]

5 of the smartest tactics for social media management (Agility PR – March 25, 2021)

The joy of interviewing and what it tells you about leaders (Influence (UK) – March 24, 2021)

One Year Later: How COVID-19 Will Continue to Shape PR & Marketing (March Communications – March 23, 2021) [PODCAST]

APCM: Data & Ethics Emerge As Major Concerns For Asia-Pacific PR Practitioners (PRovoke – March 24, 2021)

Summary Section:

How the QAnon Shaman’s Media Ploy Became a PR Nightmare
PRNEWS – March 24, 2021
The midst of legal proceedings often is not the right time to plead your innocence to the press, particularly when facts may prove otherwise.

PR in the Age of Cannabis
By Lori Rosen
O’Dwyer’s – March 24, 2021
First round of investment funds is secured (check). A Research & Development Lab opened (check). Management team is formed (check). The PR Newswire releases start churning (check). Companies are overvalued and profits are a dream in the future (check). Sound familiar? Welcome to the next tech boom. The cannabis frontier has arrived and it’s impossible to ignore.

A Special Birthday for PR’s Grande Dame: Denny Griswold (1908-2001) 
By Shelley Spector
PRNEWS – March 24, 2021
She felt that a field growing as fast as PR needed a newsletter. And so, in 1944, she created the field’s first one. Public Relations News, now PRNEWS, became so influential in building PR’s reputation as an industry, that Denny was awarded 130 honors during her most remarkable life.

The Executive’s Guide to the PESO Model: Benefits Beyond ROI
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 25, 2021
To build a lasting brand—one that is recognized, familiar, authoritative, and trustworthy—you need to build reputation, too. Gini Dietrich shows you how.

When is the right time to change your PR job?
By Ita Waller, HR Director of UNLIMITED
PRmoment (UK) – March 24, 2021
It’s no secret that being able to cut ties with anything that you’ve grown accustomed to, and loved, is challenging for most, especially if you feel there’s external and internal pressure. In the workplace this is no different.

Eight Smart Ways Business Leaders Can Communicate With The Media
Forbes Agency Council – March 24, 2021
Utilizing the correct methods of outreach could lead to a better image and a more widespread acceptance of the company from the public.

PR Masters Series Podcast, Episode #46 – Michael Nyman [PODCAST]
CommPro (UK) – March 24, 2021
Today’s special guest is Michael Nyman, Founder & CEO, Acceleration Community of Companies.

5 of the smartest tactics for social media management
By Sally Norton
Agility PR – March 25, 2021
One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management.

The joy of interviewing and what it tells you about leaders
By James Ashton
Influence (UK) – March 24, 2021
In this extract from his latest book The Nine Types of Leader, renowned city journalist James Ashton reflects on that ultimate piece of Chief Executive media relations – the press interview.

One Year Later: How COVID-19 Will Continue to Shape PR & Marketing [PODCAST]
By Elisabeth O’Donnell
March Communications – March 23, 2021
The crew discusses what changed for their accounts as a result of the pandemic, learnings from the last year, and the lasting impact on PR and marketing as we move forward.

APCM: Data & Ethics Emerge As Major Concerns For Asia-Pacific PR Practitioners
PRovoke – March 24, 2021
Communications pros report a lack of competence in using a number of new technologies, according to the 2021 Asia-Pacific Communication Monitor.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.