Daily PR Brief – Thu 03/26/20


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Check out some of today’s best

PR/Comms industry news clips:

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25+ companies engaging in social good during COVID-19 (Muck Rack Blog – March 25, 2020)

Council Post: 10 Ways To Respectfully ‘Break Up’ With A Client (Forbes – March 26, 2020)

WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications (PR News – March 26, 2020)

10 Mindset Shifts to Get Yourself Through a Crisis, Part 2 (Spin Sucks – March 26, 2020)

Digital vs. Traditional PR – Overlaps and Distinctions (5W Public Relations – March 25, 2020)

How to Conduct a Remote Broadcast Interview (SHIFT Communications – March 26, 2020)

Media relations in the wake of COVID-19 (Firefly Communications – March 26, 2020)

The Gift Of Time & The Call To Leadership (PRovoke – March 25, 2020)

Public Relations Agencies and Public Opinion (Behind the Lines – March 25, 2020)

Leadership communications in times of crisis: PR chiefs offer insights (The Drum – March 26, 2020)

Summary Section:

25+ companies engaging in social good during COVID-19
By Jessica Lawlor
Muck Rack Blog – March 25, 2020
Look for the helpers. Here are 25+ brands and businesses engaging in social good PR during the COVID-19 crisis.

Council Post: 10 Ways To Respectfully ‘Break Up’ With A Client
By Forbes Agency Council
Forbes – March 26, 2020
Professional relationships with clients form the core of any agency. However, there are times when a client just doesn’t suit the way the agency does business.

WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications
By Erika Bradbury
PR News – March 26, 2020
A panel of senior communications professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.

10 Mindset Shifts to Get Yourself Through a Crisis, Part 2
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 26, 2020
During the Great Recession, Dan Sullivan, the founder of Strategic Coach, published an article titled, “The Scary Times Success Manual.” At the time, he proposed 10 mindset shifts, which are as relevant in this moment as they were a decade ago.

Digital vs. Traditional PR – Overlaps and Distinctions
5W Public Relations – March 25, 2020
As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to digital PR has come with some confusing and challenging hurdles.

How to Conduct a Remote Broadcast Interview
SHIFT Communications – March 26, 2020
This format requires an additional set of considerations – beyond standard interview preparation. Here are some of those considerations to ensure a high-quality interview.

Media relations in the wake of COVID-19
By Hollie Abbott
Firefly Communications – March 26, 2020
How has the media landscape changed during the COVID-19 outbreak, and how can PRs help journalists in these times of uncertainty?

The Gift Of Time & The Call To Leadership
By Richard S. Levick, Esq., Chairman & CEO, LEVICK
PRovoke – March 25, 2020
Richard Levick, chairman and CEO of his eponymous firm, writes, “For all the terrible things this pandemic is, it is also a gift of time.”

Public Relations Agencies and Public Opinion
By Ronn Torossian, Founder and CEO of 5WPR
Behind the Lines – March 25, 2020
Whilst PR plays an important role in shaping public opinion, many readers can’t point out how PR agencies shape public opinion. That said, this article elaborates on the various steps PR agencies follow to do just that.

Leadership communications in times of crisis: PR chiefs offer insights
By Stephen Lepitak
The Drum – March 26, 2020
One of the core competencies of effective leadership is being able to communicate with stakeholders and colleagues when under pressure.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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