Daily PR Brief – Thu 03/28/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

30 jobs in the PR and marketing world (PR Daily – March 28, 2019)

Why Media Relations Isn’t Enough For Effective PR (Forbes – March 28, 2019)

Should You Include Your Own Research In A Media Pitch? 14 Communications Pros Weigh In (Forbes – March 28, 2019)

Top 25 PR Firms Post 12.9% Jump in ’18 Income (O’Dwyer’s – March 27, 2019)

How Google’s New Real-Time Trending News Tool Can Help PR Pros (PR News – March 27, 2019)

Can Competitive Video Games Make Work Teams More Productive? (Public Relations Society of America – March 28, 2019)

How to Build a Communications Network in Your City (Spin Sucks – March 27, 2019)

Three Ways Companies Can Navigate Politics (Forbes – March 28, 2019)

Media Measurement: Quality Over Quantity (CommPro – March 27, 2019)

[Podcast] ‘Conversational Marketing’ and Treating People Like People (March Communications – March 28, 2019) [PODCAST]

5 Ways To Ensure A Worthwhile Analyst Meeting (Crenshaw Communications – March 28, 2019)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – March 28, 2019
You could work for one of the colleges remaining in the Men’s Division I Basketball Championship if you land one of this week’s featured job openings.

Why Media Relations Isn’t Enough For Effective PR
By Beth Monaghan, CEO of InkHouse
Forbes – March 28, 2019
The job of PR today is the same as it’s always been: build mutually beneficial relationships between organizations and their audiences. However, the tactics must change to address this new reality.

Should You Include Your Own Research In A Media Pitch? 14 Communications Pros Weigh In
By Forbes Communications Council
Forbes – March 28, 2019
Forbes Communications Council members share their opinions on including your own facts and figures in a media pitch.

Top 25 PR Firms Post 12.9% Jump in ’18 Income
By Kevin McCauley
O’Dwyer’s – March 27, 2019
Spectrum Science Communications, Imre, LLC and W20 Group powered the Top 25 independent PR firms to a 12.9 percent rise in combined 2018 fee income to $2.1B and a 10.7 percent jump in employment to 11,702.

How Google’s New Real-Time Trending News Tool Can Help PR Pros
By Justin Joffe
PR News – March 27, 2019
Google just released a new tool called Realtime Content Insights to help content producers and social teams make analytics-based decisions in the moment.

Can Competitive Video Games Make Work Teams More Productive?
By Dean Essner
Public Relations Society of America – March 28, 2019
While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too.

How to Build a Communications Network in Your City
By Sandy Pell
Spin Sucks – March 27, 2019
Sandy Pell shares how building a communications network is easier than expected, and why you shouldn’t wait for someone else to make the first move.

Three Ways Companies Can Navigate Politics
By Michael Gordon, Principal and CEO of Group Gordon
Forbes – March 28, 2019
A recent survey our company conducted found that 64% of American participants believe that it is important for their favorite brands to have political stances that align with their own.

Media Measurement: Quality Over Quantity
By Leslie Stefanik, VP of Marketing, PublicRelay
CommPro – March 27, 2019
According to a communications survey conducted by PR News and PublicRelay, 65% of corporate communicators said they use media measurement to show how their efforts are contributing to broader business goals.

[Podcast] ‘Conversational Marketing’ and Treating People Like People [PODCAST]
By Manny Veiga
March Communications – March 28, 2019
Alex and Kelly talk about the lessons that PR professionals and marketers can learn from the book, including insights on customer loyalty and why it’s important to market like you’re an actual human being.

5 Ways To Ensure A Worthwhile Analyst Meeting
By Chris Harihar
Crenshaw Communications – March 28, 2019
In today’s B2B PR, good analyst relations are essential. I’ve sat in on hundreds of B2B tech analyst meetings over the last seven years. Here’s what I recommend to maximize the opportunity.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.