Daily PR Brief – Thu 03/16/17


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Hello! Here are some of today’s top PR clips!

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3 PR lessons from ‘Beauty and the Beast’ (PR Daily – March 16, 2017)
4 Tips For How To Give An Interview On Camera (Creative PR – March 16, 2017)
Seven Steps To A Better Integrated Marketing Communications Strategy (Forbes – March 16, 2017)
Was it the Hamburglar? McDonald’s says account was hacked after anti-Trump tweet (PR Week – March 16, 2017)
Happy 120th Birthday, PR! (O’Dwyer’s – March 16, 2017)
Risk management and proving the value of public relations (Influence Magazine – Chartered Institute of Public Relations – March 16, 2017)
‘Attack by President’ Is Big Business for PR Agencies (The Wall Street Journal – March 16, 2017)
Chobani scoops up Edelman as PR AOR, replacing Weber (PR Week – March 15, 2017)
How long until you start seeing results from PR? (Axia Public Relations – March 16, 2017)
The New PR: 5 Content and News Distribution Strategies You Need to Master (Entrepreneur – March 16, 2017)

Summary Section:

3 PR lessons from ‘Beauty and the Beast’
By Beki Winchel
PR Daily – March 16, 2017
Disney is rebooting “Beauty and the Beast” with a live-action film that’s hitting theaters this week. The excitement is palpable: The first trailer earned 127 million views in the first 24 hours of being posted, Attitude reported. Here are a few takeaways PR pros can learn from the film’s PR campaign.

4 Tips For How To Give An Interview On Camera
By Lynn Melling
Creative PR – March 16, 2017
Four tips from a former television anchor about how to give an interview on camera. There’s only one rule for delivering a great on-camera interview:  Try to have fun with it!

Seven Steps To A Better Integrated Marketing Communications Strategy
By Ahmad Kareh
Forbes – March 16, 2017
Marketing is like a game of chess, which isn’t won in a single move; strategy and circumstance also contribute to the outcome. Outlined below are the seven steps that we have adopted at Twistlab Marketing.

Was it the Hamburglar? McDonald’s says account was hacked after anti-Trump tweet
By Diana Bradley
PR Week – March 16, 2017
Fast-food chain McDonald’s said it wasn’t behind a tweet posted and pinned on Thursday morning mocking the president’s “tiny hands.”

Happy 120th Birthday, PR!
By Anna Ruth Williams – Founder & CEO of AR|PR
O’Dwyer’s – March 16, 2017
As the story goes, Ivy Ledbetter Lee founded public relations in 1897. He is lauded with sending the first press release, opening the world’s third PR firm and holding the first executive-level PR position. He was a trailblazer, a risk taker and an entrepreneur.

Risk management and proving the value of public relations
By Ella Minty
Influence Magazine – Chartered Institute of Public Relations – March 16, 2017
Can Public Relations practitioners consider themselves Risk Managers? Of course, they can. Can we present to our clients the suite of skills and expertise we have in Risk Management? Of course, we can.

‘Attack by President’ Is Big Business for PR Agencies
By Alexandra Bruell
The Wall Street Journal – March 16, 2017
From product recalls to unwieldy CEOs, public relations experts have seen it all. At least, they thought they had. Public relations agencies are busy helping companies figure out how to respond to, and plan for, complaints by President Trump.

Chobani scoops up Edelman as PR AOR, replacing Weber
By Diana Bradley
PR Week – March 15, 2017
Interpublic Group’s Weber Shandwick had been Chobani’s AOR since September 2013, having taken over from Omnicom’s FleishmanHillard.

How long until you start seeing results from PR?
By Lisa Goldsberry
Axia Public Relations – March 16, 2017
You know PR is an ongoing process; yet, you need to have something concrete to show the C-suite or board of directors to justify the expense. This post will help explain what you can expect from your PR firm and in what time frame. Is 3 months too soon? Is a year too long? Learn more about what PR can and can’t do for your business.

The New PR: 5 Content and News Distribution Strategies You Need to Master
By Bob Geller
Entrepreneur – March 16, 2017
It’s harder than ever before to grab media attention for PR-driven news. Even if you do earn coverage, you can expect to see diminished impact from that press hit. More PR people are chasing fewer journalists. Unless your company or product already has star power, it’s increasingly difficult to be heard above the roar.

 


The Daily PR Brief is put together by the media monitoring analysts at ITK Information Services.

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