Daily PR Brief – Thu 04/04/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

Should Companies Take Social Or Political Stands? 12 Agency Pros Weigh In (Forbes – April 3, 2019)

Silence Best Policy for Brands on Social Issues (O’Dwyer’s – April 3, 2019)

30 jobs in the PR and marketing world (PR Daily – April 4, 2019)

Netflix Tops US Reputation Ranking (The Holmes Report – April 3, 2019)

Facebook Flunks PR With Its Call for Regulation (PR News – April 3, 2019)

Is the PR industry missing the boat with influencer marketing? (Communications Conversations – April 4, 2019)

How will AI evolve the PR industry? (Babel – April 4, 2019)

PR Appreciates Media Monitoring & Social Listening; Other Tech Services – Not So Much (Glean.info – April 3, 2019)

Has Apple Lost Its Magic? (Crenshaw Communications – April 3, 2019)

Tourism Australia Reviews Global PR Support (The Holmes Report – April 4, 2019)

Summary Section:

Should Companies Take Social Or Political Stands? 12 Agency Pros Weigh In
By Forbes Agency Council
Forbes – April 3, 2019
Members of Forbes Agency Council share their thoughts on whether or not a business should take political and/or social stands and, if so, the best way to go about it.

Silence Best Policy for Brands on Social Issues
By Jon Gingerich
O’Dwyer’s – April 3, 2019
Clutch’s survey offers a rare caveat for today’s corporate advocacy endeavors and other social responsibility initiatives in the sense that it suggests businesses that remain silent on social or political issues run a lower chance of losing customers than those that take a stand.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – April 4, 2019
Ensuring you have an impressive CV is the first step toward landing a desired job. These tips can help you polish yours. Plus, browse our roundup of current job openings.

Netflix Tops US Reputation Ranking
By Diana Marszalek
The Holmes Report – April 3, 2019
Netflix jumped an unprecedented 23 spots in the latest Reputation Institute annual rankings, while Facebook slumps to the bottom of the table.

Facebook Flunks PR With Its Call for Regulation
By Melissa Hoffmann
PR News – April 3, 2019
Facebook’s call for regulation gives the appearance of a company that has learned from its mistakes, but look closer.

Is the PR industry missing the boat with influencer marketing?
By Arik Hanson, Principal of ACH Communications
Communications Conversations – April 4, 2019
For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers.

How will AI evolve the PR industry?
By Jen Atkinson
Babel – April 4, 2019
According to the CIPR’s May 2018 report, 12% of a public relations practitioner’s total skills (out of 52) could be complemented or replaced by AI today. So how is it going to be used?

PR Appreciates Media Monitoring & Social Listening; Other Tech Services – Not So Much
By William Comcowich
Glean.info – April 3, 2019
Except for media monitoring and social media tools, few technology services generate much enthusiasm among PR professionals. In fact, some emerging technologies cause concerns.

Has Apple Lost Its Magic?
By Dorothy Crenshaw
Crenshaw Communications – April 3, 2019
Apple has had a golden touch for at least a decade. But it slashed earnings in January and cancelled a hot launch last week. Is its reputation for innovation over?

Tourism Australia Reviews Global PR Support
By Arun Sudhaman
The Holmes Report – April 4, 2019
The tenders include global and regional support from Australia, along with local assignments for China, North America and Japan.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.