Daily PR Brief – Thu 04/11/19


Daily PR BriefClick the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best

PR/Comms industry news clips:

media monitoring service

30 jobs in the PR and marketing world (PR Daily – April 10, 2019)

How To Restore A Public Reputation (Crenshaw Communications – April 10, 2019)

Six Traits To Look For In New Communications Hires (Forbes – April 11, 2019)

Burger King’s Latest PR Blunder (O’Dwyer’s – April 10, 2019)

Facebook Tops US Relevance Ranking (The Holmes Report – April 11, 2019)

AI, Data Integration, Smart Tools: Eight PR Pros Eye Measurement’s Future (PR News – April 10, 2019)

It’s Time to Get Real About Authentic Leadership Communication (Institute for Public Relations – April 10, 2019)

How to Level Up Your Contributed Content Game (Meltwater Blog – April 11, 2019)

P.T. Barnum and Oscar Wilde Were Wrong about PR; How Lawyers Can Help in a PR Crisis (Glean.info – April 11, 2019)

PR pros: Are you running on autopilot? (Muck Rack Blog – April 11, 2019)

Media training: Live v pre-recorded: What is the best interview format? (Media First (UK) – April 10, 2019)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – April 10, 2019
Celebrate your favorite companion—or adopt one—on April 11 for National Pet Day. Plus, browse our roundup of current job openings.

How To Restore A Public Reputation
By Dorothy Crenshaw
Crenshaw Communications – April 10, 2019
How does a public figure restore their reputation? The college admissions scandal offers some PR-driven clues on rehabbing a public image.

Six Traits To Look For In New Communications Hires
By Forbes Communications Council
Forbes – April 11, 2019
Hiring is always tricky. Here are some aspects to consider when you’re planning to add to your team.

Burger King’s Latest PR Blunder
By Paris Kissel
O’Dwyer’s – April 10, 2019
Burger King drew criticism this month after a promotion for its latest sandwich caused negative public reaction that began trending online.

Facebook Tops US Relevance Ranking
By Diana Marszalek
The Holmes Report – April 11, 2019
Tech companies scored high in W2O’s relevance index in stark contract to being at the bottom of the latest reputational study.

AI, Data Integration, Smart Tools: Eight PR Pros Eye Measurement’s Future
By Seth Arenstein
PR News – April 10, 2019
CCOs increasingly are looking to measurement to help them have a different, broader, and more strategic conversation with and contribution to their peers in the C-suite.

It’s Time to Get Real About Authentic Leadership Communication
By Neil Jenkins
Institute for Public Relations – April 10, 2019
Image and substance matter in politics and the ability to communicate well is an important element of both. It’s also a vital attribute for business leaders, especially at a time when people are looking to them as an important source of trust and a driver of change.

How to Level Up Your Contributed Content Game
By Michelle Garrett
Meltwater Blog – April 11, 2019
Contributed content has long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media.

P.T. Barnum and Oscar Wilde Were Wrong about PR; How Lawyers Can Help in a PR Crisis
By Arthur Solomon
Glean.info – April 11, 2019
Not all publicity is good. It’s essential for PR and lawyers to work together and to have lawyers on the crisis management team.

PR pros: Are you running on autopilot?
By Michelle Messenger Garrett
Muck Rack Blog – April 11, 2019
It’s good to remember that different situations call for different solutions. So how can we break out of that rut?

Media training: Live v pre-recorded: What is the best interview format?
By Adam Fisher
Media First (UK) – April 10, 2019
You could be forgiven for thinking the answer to this question is relatively straightforward. Instinctively the majority of spokespeople, given the choice, would always opt for a pre-recorded interview over a live one.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.