Daily PR Brief – Thu 04/15/21


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Check out some of today’s best

PR/Comms industry news clips:

media analysis

 

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Employee Communications Awards 2020 Winners (Ragan – April 14, 2021)

14 Tactful Ways To Voice Concerns About Corporate Messaging (Forbes Communications Council – April 15, 2021)

PR’s Top Pros Talk: Karen Clyne (O’Dwyer’s – April 15, 2021) [VIDEO]

Does the PR industry have an image problem? (PR Daily – April 14, 2021)

Jenan Matari of Victory Public Relations on Inclusive Ramadan Campaigns (PRNEWS – April 14, 2021) [VIDEO]

Strategies for Sharing Corporate Social Advocacy Messages on Social Media (Institute for Public Relations – April 15, 2021)

7 Insider Tips for Building Better Relationships With the Media (Cision Media Research – April 15, 2021)

How can you ensure your crisis responses are seen by the media and your customers? (Media First (UK) – April 15, 2021)

Study: Business Leaders Rethink Roles & Relationships After Crises (PRovoke – April 15, 2021)

Why social media job descriptions and roles need to change in 2021 (Communications Conversations – April 15, 2021)

Tips For Killer PR Case Studies (Crenshaw Communications – April 15, 2021)

Summary Section:

Employee Communications Awards 2020 Winners
Ragan – April 14, 2021
The winners in Ragan’s Employee Communications Awards Class of 2021 excelled in creating and executing exceptional internal communications campaigns, content and initiatives that kept their workforce—remote or in-person—engaged and informed, especially throughout the challenges posed by the pandemic.

14 Tactful Ways To Voice Concerns About Corporate Messaging
Forbes Communications Council – April 15, 2021
Having misgivings about how a corporate message might come across? 14 members of Forbes Communication Council share tips for voicing concerns about poorly crafted corporate messaging in a diplomatic and effective way.

PR’s Top Pros Talk: Karen Clyne [VIDEO]
By Steve Barnes
O’Dwyer’s – April 15, 2021
BlackBerry head of global communications Karen Clyne talks with Doug Simon about how PR pros can give mature brands a new lease on life in the latest “PR’s Top Pros Talk” video interview.

Does the PR industry have an image problem?
By Mark Weiner & Tina McCorkindale
PR Daily – April 14, 2021
PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.

Jenan Matari of Victory Public Relations on Inclusive Ramadan Campaigns [VIDEO]
By Nicole Schuman
PRNEWS – April 14, 2021
PRNEWS Live welcomed Jenan Matari of Victory Public Relations to discuss inclusive messaging and recent Ramadan campaigns.

Strategies for Sharing Corporate Social Advocacy Messages on Social Media
By Olivia Kresic
Institute for Public Relations – April 15, 2021
What do Patagonia, Dick’s Sporting Goods, Gillette and Nike have in common? Within the past decade, each of these companies has taken a public stance on a controversial social issue, a public relations initiative known as corporate social advocacy (CSA).

7 Insider Tips for Building Better Relationships With the Media
By Mary Lorenz
Cision Media Research – April 15, 2021
As anyone who’s ever been in a long-term relationship or seen a Nancy Meyers movie will tell you, good relationships take work. And if findings from Cision’s 2021 State of the Media report are any indication, that’s exactly what the relationship between PR pros and journalists could use right now.

How can you ensure your crisis responses are seen by the media and your customers?
By Adam Fisher
Media First (UK) – April 15, 2021
When your organisation is facing a crisis, good communication is crucial. Do it well and it can reduce fear and uncertainty and gain some control of the story. But how do you ensure your customers, stakeholders and the media see and hear what you have to say?

Study: Business Leaders Rethink Roles & Relationships After Crises
By Madhavi Tumkur
PRovoke – April 15, 2021
Survey of more than 300 C-suite executives finds significant shift towards more introspection, empathy and collaboration.

Why social media job descriptions and roles need to change in 2021
By Arik Hanson
Communications Conversations – April 15, 2021
According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. in 2021.

Tips For Killer PR Case Studies
By Richard Etchison
Crenshaw Communications – April 15, 2021
Case studies are powerful tools in PR. Here are a few tips on how to strengthen your case study!


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.