Daily PR Brief – Thu 04/18/19


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Check out some of today’s best

PR/Comms industry news clips:

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30 jobs in the PR and marketing world (PR Daily – April 17, 2019)

The Future of PR: Why We Must Own the PESO Model (Spin Sucks – April 18, 2019)

Case Study: PR campaign creates buzz around insect dog food launch (PR Week – April 17, 2019)

Target Consolidates Corporate, Product PR Work With Ketchum (The Holmes Report – April 18, 2019)

A Guide: How nonprofits can better use measurement (Institute for Public Relations – April 17, 2019)

From an Editor: 6 Tips for Turning in Solid Work (Cision – April 18, 2019)

The Critical Difference Between Brand Strategy and Marketing (PR Couture – April 17, 2019)

Why PR pros should enlist the help of proofreaders (PR Daily – April 18, 2019)

Is KFC’s Virtual Influencer Colonel Sanders the Start of a New (Weird) Trend? (Business 2 Community – April 18, 2019)

Is PR Missing the Boat on Influencer Marketing? Why? (Glean.info – April 18, 2019)

Being a celebrity publicist in a post-truth era (Everything PR – April 18, 2019)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – April 17, 2019
People are clamoring to join certain companies, but those already working there aren’t likely to leave. See which employers made the top 10; then peruse our roundup of current job openings.

The Future of PR: Why We Must Own the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 18, 2019
The PR industry is in trouble. 60% expect to be absorbed by marketing by 2022. If we own and measure the PESO model, though, we have a fighting chance.

Case Study: PR campaign creates buzz around insect dog food launch
By Stephen Delahunty
PR Week – April 17, 2019
A Japanese illustrator and a TV vet helped sustainable, insect protein dog food brand Yora secure widespread media coverage.

Target Consolidates Corporate, Product PR Work With Ketchum
By Diana Marszalek
The Holmes Report – April 18, 2019
The retail giant will be maintaining its relationships with other agencies, although some will see their assignments significantly reduced.

A Guide: How nonprofits can better use measurement
By Jungkyu Rhys Lim
Institute for Public Relations – April 17, 2019
This paper provides an accessible, yet comprehensive introduction to the current state of nonprofit communication evaluation for professionals and scholars.

From an Editor: 6 Tips for Turning in Solid Work
By Anthony Vence
Cision – April 18, 2019
Here are some tips to help improve your writing and create less work for your editor.

The Critical Difference Between Brand Strategy and Marketing
By Andrea Holscher
PR Couture – April 17, 2019
There’s a little misunderstanding about marketing that’s been going around for as long as I can remember. Basically, it comes down to the idea that marketing and brand strategy are essentially the same thing.

Why PR pros should enlist the help of proofreaders
By Lisa Rinkus
PR Daily – April 18, 2019
It’s not just that journalists are nitpickers about spelling. They must trust you to deliver clean, accurate copy. How about baking a quality-control fee into your efforts and hiring an editor?

Is KFC’s Virtual Influencer Colonel Sanders the Start of a New (Weird) Trend?
By Arik Hanson, Principal of ACH Communications
Business 2 Community – April 18, 2019
On one hand, this is a full-blown publicity stunt by KFC (and it seems to be working!). On the other, this is a bit of a bet on a new, and pretty weird, trend: the introduction of virtual influencers for brands.

Is PR Missing the Boat on Influencer Marketing? Why?
By William Comcowich
Glean.info – April 18, 2019
Influencer marking continues to grow, but it’s not clear if public relations professionals are boarding the marketing influencer ship.

Being a celebrity publicist in a post-truth era
By Julio Juarez
Everything PR – April 18, 2019
A new drama “Flack” is out, centered on the fast-paced and chaotic world of celebrity publicist Robyn, played by Anna Paquin.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.