Daily PR Brief – Thu 04/22/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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Companies respond to the Chauvin verdict, lessons from the ‘Super League’ debacle, and more (Ragan – April 22, 2021)

Why Integrated Marketing Communications Is Crucial To PR Pros’ Survival (Forbes – April 22, 2021)

What Communicators Need to Know About Measurement Right Now (PRSay – April 21, 2021)

Messaging mistakes in the wake of the Derek Chauvin verdict (PR Daily – April 21, 2021)

COVID’s handling offers lessons on how not to make a PR crisis worse (Agility PR – April 22, 2021)

Is ‘bad PR’ always detrimental? (Axia Public Relations – April 22, 2021)

The Art and Science of Telling Your Story (INFOGRAPHIC) (CommPro (UK) – April 21, 2021) [Infographic]

How To Convince A Reporter to Cover Your Story (Crenshaw Communications – April 21, 2021)

8 brands making a difference with CSR efforts (Muck Rack Blog – April 22, 2021)

Crisis lessons from football’s spectacular own goal (Media First (UK) – April 21, 2021)

Summary Section:

Companies respond to the Chauvin verdict, lessons from the ‘Super League’ debacle, and more
By Robby Brumberg
Ragan – April 22, 2021
We hope you unearth some storytelling gems, strategy nuggets and valuable “Eureka!” moments from this week’s trove of top communication stories for the week of April 19-23, 2021.

Why Integrated Marketing Communications Is Crucial To PR Pros’ Survival
By Nicole Rodrigues, Founder & CEO of NRPR Group
Forbes – April 22, 2021
Storytelling continues to be a crucial part of how most businesses set themselves apart from the competition.

What Communicators Need to Know About Measurement Right Now
By John Elsasser
PRSay – April 21, 2021
The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace.

Messaging mistakes in the wake of the Derek Chauvin verdict
By Ted Kitterman
PR Daily – April 21, 2021
After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.

COVID’s handling offers lessons on how not to make a PR crisis worse
By Arthur Solomon
Agility PR – April 22, 2021
Prior to joining Burson-Marsteller, my first PR job was with a political agency, where I learned on-the-job lessons not taught in communication’s schools about how to deal with the media and approach problems that could change on a daily basis. I have long said that paying attention to the happenings on the political scene provides a tuition-free Master’s Class in public relations.

Is ‘bad PR’ always detrimental?
By Jason Mudd, CEO of Axia Public Relations
Axia Public Relations – April 22, 2021
Can bad PR be turned into good results for your company? Here are some cases where negative PR managed to create positive benefits in some ways.

The Art and Science of Telling Your Story (INFOGRAPHIC) [Infographic]
By Brian Wallace, Founder & President, NowSourcing
CommPro (UK) – April 21, 2021
Writing has a unique ability to captivate even the most stubborn audiences.  The ability to craft a story with just a few words, allows us to immerse ourselves in different worlds and become how we want to be.

How To Convince A Reporter to Cover Your Story
By Colleen O’Connor
Crenshaw Communications – April 21, 2021
Sometimes journalists are ‘too busy’ to cover something. How can PR pros convince them otherwise?

8 brands making a difference with CSR efforts
By Michelle Garrett
Muck Rack Blog – April 22, 2021
In honor of Earth Day 2021, let’s take a look at eight companies that are focusing on CSR initiatives.

Crisis lessons from football’s spectacular own goal
By Adam Fisher
Media First (UK) – April 21, 2021
The plans for a so-called European Super League – supposedly designed to “save football” – pulled just about everyone together in anger.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.