Daily PR Brief – Thu 04/25/19


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Check out some of today’s best

PR/Comms industry news clips:

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Surefire Networking Tips from Five Industry Experts (PR News – April 24, 2019)

30 jobs in the PR and marketing world (PR Daily – April 25, 2019)

A New Era Of PR: The Changing Face Of Brand Activation (Forbes – April 25, 2019)

Almost All Small Businesses to Boost Ad Spends in 2019 (O’Dwyer’s – April 25, 2019)

Redhill’s Jacob Puthenparambil (Ep. 157) (The Echo Chamber podcast | Holmes Report – April 25, 2019) [PODCAST]

6 Steps To Creating A List Of Journalists That Will Talk About You! (Meltwater Blog – April 25, 2019)

‘A Huge Step Forward’: How the APR Process Helped Me Advance as a Person and Professional (Public Relations Society of America – April 25, 2019)

Shutdowns and Misinformation May Hinder Marketing Value of Social Media Networks (Glean.info – April 25, 2019)

PR Strategy Not Working? Here’s How to Fix It (Marx Communications – April 24, 2019)

Day in the life: Get to know Jay Andrew, director of corporate communications, Service Corporation International (Muck Rack Blog – April 24, 2019)

Summary Section:

Surefire Networking Tips from Five Industry Experts
By David Wolpert, Director, LDWW Group
PR News – April 24, 2019
The Dallas PRSA chapter’s NuPros committee recently hosted an event that explored networking, informational interviews and memorable follow-ups. The edited remarks of the five PR pros on the panel are below.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – April 25, 2019
Millennials are earning a decent income, but many financial factors keep them from flourishing. Find out which states offer the best opportunities for this generation to thrive.

A New Era Of PR: The Changing Face Of Brand Activation
By Alexei Orlov, Founder and CEO of mtm Choice
Forbes – April 25, 2019
Brands need people more than people need brands. Traditional ways of marketing no longer apply.

Almost All Small Businesses to Boost Ad Spends in 2019
By Jon Gingerich
O’Dwyer’s – April 25, 2019
It costs money to advertise, but most small businesses in the U.S. view the strategy as a worthwhile investment, at least if findings from a recent survey released by business news site The Manifest are any indication.

Redhill’s Jacob Puthenparambil (Ep. 157) [PODCAST]
The Echo Chamber podcast | Holmes Report – April 25, 2019
With Redhill, Puthenparambil has overseen the rise of one of Asia’s fastest growing PR firms, thanks to a fiercely entrepreneurial spirit and a refreshingly international outlook.

6 Steps To Creating A List Of Journalists That Will Talk About You!
By Baptiste Brethenoux
Meltwater Blog – April 25, 2019
‘Spray & Pray’ pitching is often ineffective, partly due to the lack of personalization of the pitch, but also because we’re pitching one angle to a mass of different kinds of journalists.

‘A Huge Step Forward’: How the APR Process Helped Me Advance as a Person and Professional
By Michael Vannest
Public Relations Society of America – April 25, 2019
After raising my arms to celebrate the achievement, I got into my car. But before starting the engine I took a moment to reflect on the experience, smiling because I knew my professional life had just taken a huge step forward.

Shutdowns and Misinformation May Hinder Marketing Value of Social Media Networks
By William Comcowich
Glean.info – April 25, 2019
More countries will shut down social media with increasing frequency, experts predict. The prospect holds significant implications for social media companies and online communications.

PR Strategy Not Working? Here’s How to Fix It
By Wendy Marx, President of Marx Communications
Marx Communications – April 24, 2019
Are you disappointed with your PR strategy? Before you throw in the towel, let’s look at some common problem areas that, when tweaked, will boost your PR.

Day in the life: Get to know Jay Andrew, director of corporate communications, Service Corporation International
By Emma Haddad
Muck Rack Blog – April 24, 2019
Jay has been at SCI for three years. Prior to coming on board, he worked in the PR agency world, having held positions at both Edelman and FKM.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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