Check out some of today’s best
PR/Comms industry news clips:
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Why PR-Led Brands Are Prime For Market Resilience
By Ronjini Joshua, Founder and CEO of The Silver Telegram
Forbes – April 29, 2021
PR teams are responsible for creating cohesive messaging and direction across target audiences and business departments.
Report: Digital content accessibility has big impact on brand reputation
By Ted Kitterman
PR Daily – April 29, 2021
Is your online content truly inclusive of the wide range of experiences and needs of consumers? A lack of inclusivity might be leaving large groups of consumers out of the conversation.
Basic Tips to Help PR Pros Combat Disinformation
By Dan Brahmy
PRNEWS – April 28, 2021
When you have a strong concept of how your target audience typically engages, it can be easier to spot signs of disinformation campaigns.
Maximize Owned and Earned Media to Garner (Real) Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 29, 2021
When you combine owned and earned media, it enhances both your expertise and your search engine results—authority online and off.
How To Use Emails for Effective Crisis Communication
By Bright Ewuru
Axia Public Relations – April 29, 2021
Are you in a crisis or preparing for one? Discover how you can best use emails in your overall crisis communications plan.
Media Momentum Stems from Seedlings Publicists Plant and Harvest
By Thomas J. Madden, Chairman and CEO, Transmedia Group
CommPro (UK) – April 28, 2021
In the PR field, to get media momentum you first need to plant seeds. We call it pitching to the media. Then you water those seeds until it’s time to harvest delicious headlines. Yet sometimes clients ignorant about farming grow impatient too soon.
The EU’s new AI regulation puts trust and transparency to the fore. Here’s what it says
By Charlie Pownall
Influence (UK) – April 27, 2021
The European Commission’s new legislative package on artificial intelligence has drawn plenty of attention for banning high risk uses such as live facial recognition and social credit scoring. That transparency will be mandatory has generated less ink.
Lush Fresh Handmade Cosmetics’ PR manager is dropping (bath) bombs on traditional PR approaches
By Vanessa Hannay
Muck Rack Blog – April 29, 2021
Muck Rack chatted with Rebecca Peters to learn more about her experience leading up to and at Lush and ways the international brand has vowed to do PR differently.
How To Harness The Power Of Community
By Jennifer Best, Head of Marketing at All American Entertainment
Forbes – April 28, 2021
Innovation, consistency, audience recognition and perceived value are key to community-building success.
Gavin Devine On Lobbying & The European Super League [PODCAST]
By PRovoke Media
PRovoke – April 28, 2021
Public affairs specialist Gavin Devine on the David Cameron/Greensill saga and the communications failures of the European Super League.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.