Daily PR Brief – Thu 05/02/19


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Check out some of today’s best

PR/Comms industry news clips:

30 jobs in the PR and marketing world (PR Daily – May 2, 2019)

A Useful New Model to Get The Edge in Public Relations (Marx Communications – May 2, 2019)

10 Tips For Businesses Seeking Positive Customer Reviews (Forbes – May 1, 2019)

How bridging puts your media interview back on track (Ragan – May 1, 2019)

What’s in Your Digital Go-Bag? Five Essentials for Communicators (PR News – May 1, 2019)

Drop the “Socially Conscious” Brand Act (O’Dwyer’s – May 1, 2019)

Important PR Lessons from the Current Political Scene (Glean.info – May 2, 2019)

8 Common PR Mistakes And How To Avoid Them (Crenshaw Communications – May 1, 2019)

Are press releases good for SEO? (Muck Rack Blog – May 2, 2019)

What does the PESO model look like in five years? 3 key takeaways from the recent USC Annenberg Center for PR Study (Communications Conversations – May 2, 2019)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – May 2, 2019
Break out your fancy chapeau, and pour yourself a minty bourbon delight; Derby Day is approaching. This week’s featured position is for the parent company of the famous event.

A Useful New Model to Get The Edge in Public Relations
By Wendy Marx, President of Marx Communications
Marx Communications – May 2, 2019
Public relations is changing. Learn how it is changing and what to expect for the future of PR, including changes to owned, shared, paid, and owned media.

10 Tips For Businesses Seeking Positive Customer Reviews
By Forbes Agency Council
Forbes – May 1, 2019
Members of Forbes Agency Council offer some tips for businesses that are looking for ways to persuade customers to post positive reviews.

How bridging puts your media interview back on track
By Christina Hennessey
Ragan – May 1, 2019
Don’t let the interviewer dominate the conversation. Here’s how to regain control in the heat of the moment.

What’s in Your Digital Go-Bag? Five Essentials for Communicators
By Adam Probolsky, Probolsky Research
PR News – May 1, 2019
Technology will fail us all at some point. And if you are unprepared, it could exacerbate a situation and become a crisis. You should prepare a go-bag.

Drop the “Socially Conscious” Brand Act
By Jon Gingerich
O’Dwyer’s – May 1, 2019
Unfortunately, too many of these efforts are disingenuous, and it’s only a matter of time until consumers grow cynical about this overplayed strategy and begin getting the sneaking suspicion that many of these initiatives are empty advocacy platitudes, consumer marketing efforts disguised as corporate benevolence.

Important PR Lessons from the Current Political Scene
By Arthur Solomon
Glean.info – May 2, 2019
Public relations professionals can learn many PR lessons by paying attention to the political scene.

8 Common PR Mistakes And How To Avoid Them
By Dorothy Crenshaw
Crenshaw Communications – May 1, 2019
What happened, and what are the best mid-course corrections? Here are some of the most likely mistakes.

Are press releases good for SEO?
By Neil Patel
Muck Rack Blog – May 2, 2019
Are press releases still good for SEO in 2019? The short answer is “not really,” with a caveat for “potentially.”

What does the PESO model look like in five years? 3 key takeaways from the recent USC Annenberg Center for PR Study
By Arik Hanson, Principal of ACH Communications
Communications Conversations – May 2, 2019
Ask today’s CEO what the PESO model looks like in five years, and here’s what they will say (according to the USC-Annenberg Center for Public Relations).


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