Daily PR Brief – Thu 05/06/21


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

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Gift Ideas For the PR Pro Who Travels (Axia Public Relations – May 5, 2021)

Problems for the Performatively Woke Brand (O’Dwyer’s – May 5, 2021)

How Communicators Can Help Educate America on AAPI Heritage (PRNEWS – May 5, 2021)

The Executive’s Guide to the PESO Model: Measurement (Spin Sucks – May 6, 2021)

America’s changing brand buzz since COVID-19—who’s winning? (Agility PR – May 6, 2021)

Three myths about media briefings (Babel – May 6, 2021)

A Conversation With Vice CMO Nadja Bellan-White (PRovoke – May 6, 2021) [VIDEO]

How to Post Videos on Twitter (Meltwater – May 5, 2021)

Secrets Behind the Most Successful PR Campaigns (Entrepreneur – May 5, 2021)

Oh no… not more training? (Influence (UK) – May 5, 2021)

The Art of Accessibility: How to Make Sure Virtual Meetings, Conventions and Events are Accessible for All (CommPro (UK) – May 5, 2021)

Summary Section:

Gift Ideas For the PR Pro Who Travels
By Clarissa Schearer
Axia Public Relations – May 5, 2021
Do you know or are you a public relations pro that’s on the go? Here are some great gift ideas for them.

Problems for the Performatively Woke Brand
By Jon Gingerich
O’Dwyer’s – May 5, 2021
Some consumers are beginning to recognize corporate America forays into weighty political and social issues as tone-deaf opportunism.

How Communicators Can Help Educate America on AAPI Heritage
By Jenny Frenkel
PRNEWS – May 5, 2021
Communicators can help educate the public, especially when misinformation foments a crisis. Communicators sometimes must be agents of change.

The Executive’s Guide to the PESO Model: Measurement
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – May 6, 2021
In this article, Gini Dietrich walks you through the four metrics every PESO Model program should track and measure against for the most success.

America’s changing brand buzz since COVID-19—who’s winning?
Agility PR – May 6, 2021
The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past year has altered everyone’s way of life. But has it impacted how we talk about brands?

Three myths about media briefings
By Declan Bradshaw
Babel – May 6, 2021
Media briefings are one of the most important ways to get your message out. They provide the forum to go beyond what’s written in a press release, explain your views on bigger industry topics, and demonstrate why you’re a thought leader.

A Conversation With Vice CMO Nadja Bellan-White [VIDEO]
PRovoke – May 6, 2021
Paul Holmes talks to Vice CMO Nadja Bellan-White and Sway Effect founder Jennifer Risi on the evolving role of media in revolutions and culture.

How to Post Videos on Twitter
By Samantha Scott
Meltwater – May 5, 2021
Learn the steps and best practices for uploading videos to Twitter, using the correct formats and optimal video length.

Secrets Behind the Most Successful PR Campaigns
By Imran Tariq, CEO of Webmetrix Group
Entrepreneur – May 5, 2021
There’s a blueprint for PR campaign success, and that blueprint is evident in the most successful PR campaigns that we can collectively remember.

Oh no… not more training?
By Paul Hutchings, Founder of fox&cat
Influence (UK) – May 5, 2021
Sometimes training in a specific niche can help you learn to do a particular task or job extremely well. But what if you work in a fast-evolving environment like comms where skills are old before they’ve really ever been new? What is the best way to train your team and encourage them to grow?

The Art of Accessibility: How to Make Sure Virtual Meetings, Conventions and Events are Accessible for All
By Lauren Weatherly, SVP of marketing, PGi
CommPro (UK) – May 5, 2021
While many organizations quickly turned to virtual events amid the COVID-19 pandemic, it’s no longer enough to host an event virtually and just hope it works for everyone.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.