Daily PR Brief – Thu 05/09/19


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Check out some of today’s best

PR/Comms industry news clips:

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5 Tips to Propel Your PR Career (PR News – May 8, 2019)

Smart Speakers Offer A Clear Opportunity For PR (Crenshaw Communications – May 8, 2019)

Is There Too Much Social Connection To Communicate Effectively? (Forbes – May 9, 2019)

Study Says Data Entry is Big PR Timewaster (O’Dwyer’s – May 9, 2019)

30 jobs in the PR and marketing world (PR Daily – May 9, 2019)

Cadillac Hands PR Duties To MSL (The Holmes Report – May 8, 2019)

The Decay of Trust in Today’s Society – Online and Off (Spin Sucks – May 9, 2019)

7 Vital New Skills to Survive & Thrive in PR (Glean.info – May 9, 2019)

The Core of Your Communications Strategy (PAN Communications – May 8, 2019)

You’re Probably Not Ready for the Risk Most Likely to Impact Your Organization (RBB Communications – May 9, 2019)

Summary Section:

5 Tips to Propel Your PR Career
By Donald McLean, Senior Manager, Global Marketing & Communications, MMS
PR News – May 8, 2019
Standing out in PR, or any field for that matter, is not easy. Often, people wonder how they can get ahead at work, while doing as little as possible.

Smart Speakers Offer A Clear Opportunity For PR
By Dorothy Crenshaw
Crenshaw Communications – May 8, 2019
Smart speakers like Alexa, Google HOme, Siri, and Cortana are exploding in popularity. There are promotion needs, but the real opportunity for PR and marketers may be voice storytelling.

Is There Too Much Social Connection To Communicate Effectively?
By Celeste Malia, Director of Communications, PagerDuty
Forbes – May 9, 2019
The sheer volume has a profound effect on message fatigue, making it increasingly difficult for communication professionals to reach their audience.

Study Says Data Entry is Big PR Timewaster
By Steve Barnes
O’Dwyer’s – May 9, 2019
PR teams are wasting a surprising amount of time on a rather simple chore: manual data entry.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – May 9, 2019
Daily commute got you down? Find out which organizations offer the most remote job opportunities, and then check out our roundup of current job openings.

Cadillac Hands PR Duties To MSL
By Diana Marszalek
The Holmes Report – May 8, 2019
Cadillac, once the epitome of American-made luxury driving, has named MSL its new PR agency of record, charging the agency with helping the brand recapture its former glory.

The Decay of Trust in Today’s Society – Online and Off
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – May 9, 2019
The decay of trust is prevalent in our society and it’s up to us, individually, to fix it. Here are 3 questions to ask yourself to help rebuild trust.

7 Vital New Skills to Survive & Thrive in PR
By William Comcowich
Glean.info – May 9, 2019
While writing and relationship-building remain fundamental skills, fruitful PR careers now require other abilities.

The Core of Your Communications Strategy
By Darlene Doyle
PAN Communications – May 8, 2019
Thought leadership is a powerful way to connect with your audience. It brings you—and your company—into relevant and meaningful conversations.

You’re Probably Not Ready for the Risk Most Likely to Impact Your Organization
By Laura Guitar
RBB Communications – May 9, 2019
Most businesses are prepared for familiar weather-associated threats like hurricanes, but a recently released report by Bank of America points to a troubling statistic suggesting businesses owners are exposed to a threat of a different kind.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.