Daily PR Brief – Thu 05/16/19


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Check out some of today’s best

PR/Comms industry news clips:

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Communications: A Sacred Trust (Public Relations Society of America – May 16, 2019)

This month in bad PR pitches (Muck Rack Blog – May 16, 2019)

12 Soft Skills Expert Communicators Must Cultivate (Forbes – May 16, 2019)

On the Move: Edelman Makes Christie Bishop SoCal Brand Boss; Ditto Lures Leslie Ankney From Forbes; Susan Davis Hires Merrit Group’s Sean O’Leary (O’Dwyer’s – May 15, 2019)

What PR pros should know about the growing TikTok platform (PR Daily – May 16, 2019)

Dear College Grad, About That Resume and Cover Letter (Ishmael’s Corner – The Hoffman Agency – May 16, 2019)

Why Boeing’s Reputation Radar Failed (Crenshaw Communications – May 15, 2019)

The Bottom-Line PR, Marketing & Sales Value of Becoming a Thought Leader – and How to Achieve It (Glean.info – May 16, 2019)

Matt Haig on Fear, Uncertainty and Doubt in PR (Influence – May 15, 2019)

Why Intensity and Metrics Matter When Reshaping an Organization’s Culture: Lessons From Wells Fargo (Business 2 Community – May 15, 2019)

Summary Section:

Communications: A Sacred Trust
By Ken Makovsky, President of Makovsky
Public Relations Society of America – May 16, 2019
The power of communicating is at the foundation of everything we do as communications professionals. Without it there is no trust, no promises to fulfill, and no emotions to express or actions to be taken.

This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – May 16, 2019
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

12 Soft Skills Expert Communicators Must Cultivate
By Forbes Communications Council
Forbes – May 16, 2019
Members of Forbes Communications Council share the soft skills they consider most important to cultivate to become a skilled communicator.

On the Move: Edelman Makes Christie Bishop SoCal Brand Boss; Ditto Lures Leslie Ankney From Forbes; Susan Davis Hires Merrit Group’s Sean O’Leary
By Steve Barnes
O’Dwyer’s – May 15, 2019
Here are some of the latest moves by PR and communications industry professionals.

What PR pros should know about the growing TikTok platform
By Michael Del Gigante, Founder of MDG Advertising
PR Daily – May 16, 2019
As video becomes more important for online communicators, some brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?

Dear College Grad, About That Resume and Cover Letter
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – May 16, 2019
Landing that first job out of college can be a challenge. Create a resume and cover letter that deviates from the status quo.

Why Boeing’s Reputation Radar Failed
By Dorothy Crenshaw
Crenshaw Communications – May 15, 2019
Boeing’s PR crisis deepened this week. But the roots of its flawed response to the 737 Max disasters may be in its history as a purely B2B brand. Here’s why its reputation radar failed.

The Bottom-Line PR, Marketing & Sales Value of Becoming a Thought Leader – and How to Achieve It
By William Comcowich
Glean.info – May 16, 2019
Decision makers view thought leadership as a critical tool for selecting vendors and partners, but few marketers and salespeople consider the content key for closing sales.

Matt Haig on Fear, Uncertainty and Doubt in PR
By Gabrielle Lane and Cicely Creswell
Influence – May 15, 2019
We need to stop promoting fear, uncertainty and doubt (FUD) in public relations, says mental health author Matt Haig.

Why Intensity and Metrics Matter When Reshaping an Organization’s Culture: Lessons From Wells Fargo
By Christopher Brown, CEO of MarketCulture Strategies
Business 2 Community – May 15, 2019
Wells Fargo’s challenges over the past few years have been well documented. It took a turn for the worse when it created an aggressive sales culture based on unrealistic targets.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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