Daily PR Brief – Thu 05/24/18


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Check out some of today’s best PR industry news clips:

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2018 Social Media Award Winners Announced by PR News (PR News – May 23, 2018)
Beyond Reach: What Bottom-Line KPIs You Need To Measure On Social Media (Forbes – May 24, 2018)
30 jobs in the PR and marketing world (PR Daily – May 24, 2018)
The No. 1 PR mistake you should avoid (Ragan – May 23, 2018)
Weber Shandwick and Supermarket Iceland Win EMEA Platinum SABRE (The Holmes Report – May 24, 2018)
Six Steps for Communicators to Build Trust With the C-Suite (PR News – May 23, 2018)
3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach (Public Relations Society of America – May 23, 2018)
Measurement in the PESO Model: Part Two (Spin Sucks – May 24, 2018)
Earning media coverage without news releases (Axia Public Relations – May 23, 2018)
When Niche Media Might Be More Valuable Than The New York Times (Business 2 Community – May 23, 2018)

Summary Section:

2018 Social Media Award Winners Announced by PR News
By Hayley Jennings
PR News – May 23, 2018
PR News honored top companies and communicators for the most outstanding social media campaigns at the 2018 Social Media Awards.

Beyond Reach: What Bottom-Line KPIs You Need To Measure On Social Media
By Rebecca Kowalewicz, Vice President, Digital at Clearbridge Branding Agency
Forbes – May 24, 2018
Being loyal to your customers means that you treat them the way you want to be treated, you care deeply and you help them succeed.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – May 24, 2018
Employees favor a career that values life outside the cubicle. Find out which organizations provide a primo work-life balance, and then peruse our list of current openings.

The No. 1 PR mistake you should avoid
By Carly Martinetti
Ragan – May 23, 2018
When planning for your earned media success, it’s important that you stay focused on your objectives—and ignore your own spin.

Weber Shandwick and Supermarket Iceland Win EMEA Platinum SABRE
The Holmes Report – May 24, 2018
Weber Shandwick took home the Platinum SABRE Award for the best EMEA campaign of 2017 at last night’s awards ceremony in Amsterdam.

Six Steps for Communicators to Build Trust With the C-Suite
By Seth Arenstein
PR News – May 23, 2018
What are the best ways to report to the C-suite and CEO?

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach
By Doreen Clark
Public Relations Society of America – May 23, 2018
Below are alternatives to suggest when your client is hung up on high-visibility outlets of little consequence.

Measurement in the PESO Model: Part Two
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – May 24, 2018
In the second of three articles on how to measure results in a PESO model, Gini Dietrich gives you the two most important metrics to track against.

Earning media coverage without news releases
By Marjorie Comer
Axia Public Relations – May 23, 2018
See how your company can get media coverage without using press releases.

When Niche Media Might Be More Valuable Than The New York Times
By Jenna Cason
Business 2 Community – May 23, 2018
Don’t get me wrong; sometimes a feature story in a major national publication might be the answer, but for the situations listed below, you might consider tapping into a more focused outlet.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.