Daily PR Brief – Thu 05/27/21


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring company

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Are Humans Destined To Be The New Horses? Thoughts On AI In PR (Amendola Communications – May 26, 2021)

PR’s Top Pros Talk: Jennifer Curley (O’Dwyer’s – May 26, 2021) [VIDEO]

5 essential steps for responding to external criticism (PR Daily – May 26, 2021)

Lessons from the Call to #Boycott Companies with Ties to Israel (PRNEWS – May 26, 2021)

How Communicators Can Help Build Unity (PRSay – May 26, 2021)

Conducting Successful PR Interviews (5W Public Relations – May 27, 2021)

PR pitching: Journalists speak out on story interests, catching their attention and DIY PR (Agility PR – May 27, 2021)

Working From Home – Tips From Our Boutique Public Relations Agency (BLND Public Relations – May 25, 2021)

Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without (Sword and the Script – May 25, 2021)

Companies speaking up on social issues: Lessons learned so far in 2021 (Communications Conversations – May 27, 2021)

Summary Section:

Are Humans Destined To Be The New Horses? Thoughts On AI In PR
By Brandon Glenn
Amendola Communications – May 26, 2021
As AI continues its march towards consuming more jobs previously done by humans, it may be a question of when, rather than if, humans become the new horses.

PR’s Top Pros Talk: Jennifer Curley [VIDEO]
By Steve Barnes
O’Dwyer’s – May 26, 2021
Curley Company founder and CEO Jennifer Curley, who is also publisher of the Association 100, shares her views on the role associations play in a rapidly changing marketplace on the latest “PR’s Top Pros Talk” video interview with Doug Simon.

5 essential steps for responding to external criticism
By Ted Kitterman
PR Daily – May 26, 2021
When consumers lodge complaints, your response can either defuse the situation or add fuel to the fire. Here is a model to ensure critics feel heard, while leaving room to correct the record.

Lessons from the Call to #Boycott Companies with Ties to Israel
By PRNEWS
PRNEWS – May 26, 2021
If a brand can’t act to address a potential boycott or crisis as it’s emerging, the window to proactively act will close quickly.

How Communicators Can Help Build Unity
By PRSA Staff
PRSay – May 26, 2021
Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “means creating understanding and relationships” with “other groups who are facing the same concerns and issues we are.”

Conducting Successful PR Interviews
5W Public Relations – May 27, 2021
Conducting and hosting interviews with professionals from various industries, and having those interviews go well takes a special type of talent.

PR pitching: Journalists speak out on story interests, catching their attention and DIY PR
By Richard Carufel
Agility PR – May 27, 2021
Few things are better for effective pitch planning than hearing what journalists actually want to hear about, and a new journalist survey from entrepreneur PR network PRontheGO offers some tasty tidbits for outreach—as well as some of the practices that make up some of the worst pitches they’ve gotten.

Working From Home – Tips From Our Boutique Public Relations Agency
BLND Public Relations – May 25, 2021
Besides learning how to stay productive in pajamas, here are some tips from our boutique public relations agency about working from home.

Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without
By Frank Strong
Sword and the Script – May 25, 2021
Trust in business is a currency that brands can’t live without. That’s the overarching conclusion stemming from a global survey carried out by Morning Consult.

Companies speaking up on social issues: Lessons learned so far in 2021
By Arik Hanson
Communications Conversations – May 27, 2021
Should the company speak up in support of Asian Americans? Should the company stand up against racial injustice? Should the company take a stand on voter suppression laws? These are some of the questions many companies are wrestling with in 2021 as they try to figure out when and how they speak up on a variety of social issues.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.