Daily PR Brief – Thu 06/06/19


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Check out some of today’s best

PR/Comms industry news clips:

media analysis

30 jobs in the PR and marketing world (PR Daily – June 5, 2019)

How Spokespeople Can Display Authenticity (Forbes – June 6, 2019)

Following backlash, YouTube vows to tighten its harassment policy (PR Daily – June 6, 2019)

Brands That Take Action on Social Issues Provide Wings to Purpose (PR News – June 6, 2019)

What AirPods and FAA Regulations Have to Do With Media Relations (Public Relations Society of America – June 6, 2019)

You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications (Ishmael’s Corner – The Hoffman Agency – June 6, 2019)

PR Industry News: Updates From Leo Burnett, CARO, CRC + MORE (PR Couture – June 6, 2019)

6 time-consuming PR tasks you should automate (PR Daily – June 6, 2019)

PR Strategy must be set before writing a tactical plan (Influence – June 6, 2019)

The PR Agency Dilemma: How to Delight Clients over the Long Term (Glean.info – June 6, 2019)

PR Week’s Hall of Femme: Get to know Jenn Michaels, SVP of PR at MGM Resorts International (Muck Rack Blog – June 6, 2019)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – June 5, 2019
The mountains in New York will be rocking to the sounds of country music’s top performers—and you could work for the record label of two of the headliners.

How Spokespeople Can Display Authenticity
By Leslie Licano, Co-Founder of Beyond Fifteen Communications
Forbes – June 6, 2019
By now, everyone knows that being authentic and being true to your brand voice is one of the pillars of public relations, especially when connecting with your target audience. What does that mean, though? What makes a brand or person authentic?

Following backlash, YouTube vows to tighten its harassment policy
By Beki Winchel
PR Daily – June 6, 2019
The video platform has suffered criticism following its decision not to ban a controversial commentator’s content but to restrict him from making money on the site.

Brands That Take Action on Social Issues Provide Wings to Purpose
By Melissa Waggener Zorkin
PR News – June 6, 2019
Yes, purpose takes courage. Sticking to your values isn’t always the easiest decision, or the one that provides instant gratification for the bottom line.

What AirPods and FAA Regulations Have to Do With Media Relations
By Michael Smart
Public Relations Society of America – June 6, 2019
Just as the FAA changes flight regulations in response to new technology, you should do your best to adapt to the new media landscape.

You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – June 6, 2019
The techniques found in storytelling, both fiction and nonfiction, can absolutely be applied across all forms of business communications.

PR Industry News: Updates From Leo Burnett, CARO, CRC + MORE
PR Couture – June 6, 2019
Get the latest in Public Relations industry news and updates from agencies like Leo Burnett, CARO, and Cindy Riccio Communications.

6 time-consuming PR tasks you should automate
By Nora Mork
PR Daily – June 6, 2019
You have plenty of responsibilities to handle without miring yourself in tedious, repetitive duties. You’re not a robot—so employ one instead.

PR Strategy must be set before writing a tactical plan
By Laura Sutherland
Influence – June 6, 2019
Last night I was invited to lead a conversation about PR strategy for #PowerAndInfluence, a weekly tweet chat by Ella Minty. A number of points stood out for me last night after well over an hour of keyboard tapping.

The PR Agency Dilemma: How to Delight Clients over the Long Term
By William Comcowich
Glean.info – June 6, 2019
PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates.

PR Week’s Hall of Femme: Get to know Jenn Michaels, SVP of PR at MGM Resorts International
By Hana Muasher
Muck Rack Blog – June 6, 2019
We sat down with Jenn Michaels, senior vice president of public relations at MGM Resorts International to learn more about her career, a day in her life, her greatest career highlights and advice for fellow women in PR.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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