Daily PR Brief – Thu 06/11/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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Good and Bad PR: Credit to brands actively supporting the Black Lives Matter movement (PRmoment (UK) – June 10, 2020)

How to Write the Perfect Professional Instagram Bio (Meltwater – June 10, 2020)

Global CEO/CMO confidence still in a tailspin—but Worldcom PR finds U.S. is bouncing back (Agility PR – June 11, 2020)

What Journalists Want: Cision’s State of the Media Report (Amendola Communications – June 10, 2020)

PR Masters Series Podcast, Episode #28 – Lynn Casey (CommPro – June 10, 2020) [PODCAST]

Are You Posting Good Content? Find Out With These 16 Quality Assessment Methods (Forbes – June 11, 2020)

Diversity in Public Relations: The Implications of a Broad Definition for PR Practice (Institute for Public Relations – June 11, 2020)

What do clients need from PR pros right now? (Muck Rack Blog – June 10, 2020)

CrossFit Responds to Gyms, Enthusiasts Following CEO Resignation (PR News – June 10, 2020)

Trust Barometer: Consumers Will Buy Or Boycott Based On #BlackLivesMatter (PRovoke – June 11, 2020)

PR Advice For Recent PR Grads (Crenshaw Communications – June 10, 2020)

Summary Section:

Good and Bad PR: Credit to brands actively supporting the Black Lives Matter movement
By Shannon Peerless, Managing Director, 10 Yetis Digital
PRmoment (UK) – June 10, 2020
This week, I want to actively keep the focus on the Black Lives Matter movement that is building momentum in the US and across the world, because it’s important that we don’t stop talking about the need for an anti-racist stance just because we think we’ve said or done our bit.

How to Write the Perfect Professional Instagram Bio
By Brian Peters
Meltwater – June 10, 2020
Writing a compelling Instagram bio that grabs your audience’s attention should be a main focus when creating or updating your profile.

Global CEO/CMO confidence still in a tailspin—but Worldcom PR finds U.S. is bouncing back
By Richard Carufel
Agility PR – June 11, 2020
Confidence among global CEOs and CMOs has continued to slide since November 2019, and as expected, the global COVID crisis is just adding to the turmoil, according to new research.

What Journalists Want: Cision’s State of the Media Report
Amendola Communications – June 10, 2020
Each year, Cision releases its State of the Media Report. This year, Amendola has read the report and created a summary so you don’t have to.

PR Masters Series Podcast, Episode #28 – Lynn Casey [PODCAST]
CommPro – June 10, 2020
Lynn retired from Padilla at the end of 2019 following 18 years leading the employee-owned firm through multiple acquisitions and, in 2018, a sale to Canadian-based AVENIR GLOBAL.

Are You Posting Good Content? Find Out With These 16 Quality Assessment Methods
By Forbes Agency Council
Forbes – June 11, 2020
How does a business go about determining if their content is good enough to inform, educate and engage its customers? To answer this question, we consulted 16 experts from Forbes Agency Council about their own experience with content quality assessment. They share their favorite methods below.

Diversity in Public Relations: The Implications of a Broad Definition for PR Practice
By Caitlin Wills
Institute for Public Relations – June 11, 2020
Lack of representation of some groups is a problem because if agencies’ employees do not reflect the larger society, messages created might not be correctly targeted.

What do clients need from PR pros right now?
By Michelle Garrett
Muck Rack Blog – June 10, 2020
As a lot of uncertainty awaits us, how can PR pros be the voice of calm and help guide their clients into what could be a volatile future?

CrossFit Responds to Gyms, Enthusiasts Following CEO Resignation
By Nicole Schuman
PR News – June 10, 2020
The statement from CrossFit takes several paths including the admission that they made a mistake and why and acknowledges the brand’s imperfections.

Trust Barometer: Consumers Will Buy Or Boycott Based On #BlackLivesMatter
By Diana Marszalek
PRovoke – June 11, 2020
An Edelman Trust Barometer study found a majority of Americans are concerned enough about systemic racism that their purchases will be influenced by how brands respond to calls for racial equality.

PR Advice For Recent PR Grads
By Colleen O’Connor
Crenshaw Communications – June 10, 2020
Here are a few ideas for recent grads or career-changers who want to prepare for a future PR career.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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