Daily PR Brief – Thu 06/18/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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Publix’ Banning of Black Lives Matter Apparel Raises PR’s Profile in Employee Policies (PR News – June 17, 2020)

Phil Hall, chairman of the PHA Group, on the PRmoment podcast (PRmoment (UK) – June 17, 2020) [PODCAST]

5 Powerful Owned Media Strategies (Part 1 of 2) (Onclusive – June 17, 2020)

16 Recommended Books For Communications Professionals (Franco – June 17, 2020)

Media and tech have been crucial during COVID—but may be exacerbating inequality in U.S. (Agility PR – June 18, 2020)

Industry Employees Petition Agencies For Racial Equity (PRovoke – June 18, 2020)

Making the PR-to-Sales Connection: What’s Next in the ROI Equation? (Cision – June 18, 2020)

The Pandemic Has Made PR And Marketing More Important Than Ever (Forbes Agency Council – June 18, 2020)

The New Events Model: Think quickly. Think differently. Be open-minded. (Bianchi PR – June 18, 2020)

How to Contribute to Conversations on Racial Justice Issues (PRSay – June 18, 2020)

Why PR pros must address the big, white elephant in the room (PR Daily – June 18, 2020)

Summary Section:

Publix’ Banning of Black Lives Matter Apparel Raises PR’s Profile in Employee Policies
By Sophie Maerowitz
PR News – June 17, 2020
After a Black employee quit over its dress code, supermarket chain Publix stated it will not allow workers to wear clothing featuring Black Lives Matter messaging.

Phil Hall, chairman of the PHA Group, on the PRmoment podcast [PODCAST]
PRmoment (UK) – June 17, 2020
I suspect that one day we all hope to have as many stories to tell as Phil Hall, chairman of The PHA Group – until then you can listen to him on  the PRmoment podcast!

5 Powerful Owned Media Strategies (Part 1 of 2)
By Sean O’Neal
Onclusive – June 17, 2020
Owned media is one of the most trusted forms of marketing. Learn five powerful strategies to leverage your owned media channels to drive growth in this blog.

16 Recommended Books For Communications Professionals
By Megan Bonelli
Franco – June 17, 2020
Here are the 16 books we read, including a brief overview of each book.

Media and tech have been crucial during COVID—but may be exacerbating inequality in U.S.
By Richard Carufel
Agility PR – June 18, 2020
New research from digital agency JIN into behaviors and attitudes during the COVID crisis reveals that media and tech may actually be broadening the gap between high- and low-income Americans, and increasing low-income Americans’ vulnerability to the virus.

Industry Employees Petition Agencies For Racial Equity
By Diana Marszalek
PRovoke – June 18, 2020
As PR agencies roll out plans to combat inequity, employees — from senior execs to entry level staff — are calling out firms with their own set of demands through an online petition drive.

Making the PR-to-Sales Connection: What’s Next in the ROI Equation?
By Mark Weiner
Cision – June 18, 2020
The advent of attribution analysis for earned media means that PR practitioners can answer one of the profession’s most elusive PR-ROI questions: How and to what degree does PR generate sales?

The Pandemic Has Made PR And Marketing More Important Than Ever
By Nancy Marshall
Forbes Agency Council – June 18, 2020
The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.

The New Events Model: Think quickly. Think differently. Be open-minded.
By Dave Weil
Bianchi PR – June 18, 2020
It’s a stark shift, but we have to look further out beyond this crisis to assess our vision for where we’re going and how we can apply today’s learnings to the “new normal” of the future.

How to Contribute to Conversations on Racial Justice Issues
By Crystal Borde
PRSay – June 18, 2020
Since George Floyd became another victim of racism and injustice, the world is focused on this renewed fight for civil rights and justice. Understandably, organizations — like many of our clients and partners — that are invested in the mission of improving lives and advocating for social change want to show support.

Why PR pros must address the big, white elephant in the room
By Julia Angelen Joy and Mary Beth West
PR Daily – June 18, 2020
White PR people in power need to participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have the tough conversations.


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