Daily PR Brief – Thu 06/25/20


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Check out some of today’s best

PR/Comms industry news clips:

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Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists (PR Daily – June 25, 2020)

PR Masters Series Podcast, Episode #29 – Michael C. Lasky, Partner, Davis & Gilbert LLP (CommPro (UK) – June 24, 2020)

3 steps to reassess, refresh and humanize your messaging in times of crisis (Agility PR – June 25, 2020)

Agency Of Change: Why Agencies Need To Step Into Their Purpose Now More Than Ever (Forbes – June 25, 2020)

Kamiqua Pearce Launches Social Change Agency Coldr (PRovoke – June 24, 2020)

AP Style: Rules for Black Culture, COVID-19, Climate Change, & More (Cision – June 25, 2020)

Returning to work after lockdown: lessons from New Zealand (Influence (UK) – June 25, 2020)

Three Reasons to Boost PR Amidst Tough Times (Bianchi PR – June 25, 2020)

How Texas Roadhouse envisions purpose during COVID-19 (Ragan Communications – June 25, 2020)

The Return of Pro Sports Makes Safety Communication a Priority (PR News – June 24, 2020)

Summary Section:

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists
PR Daily – June 25, 2020
PR Daily’s Corporate Social Responsibility Awards finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways.

PR Masters Series Podcast, Episode #29 – Michael C. Lasky, Partner, Davis & Gilbert LLP
CommPro (UK) – June 24, 2020
Today’s special guest is Michael C. Lasky, Partner / Co-Chair Litigation; Public Relations Law at Davis & Gilbert LLP.

3 steps to reassess, refresh and humanize your messaging in times of crisis
By Gretchen Hoffman
Agility PR – June 25, 2020
If your messaging could use a refresh—and let’s be clear here that if you haven’t revisited it recently, it does—consider these three steps to ensure that relevancy, authenticity and adaptability remain at the center of your content strategy.

Agency Of Change: Why Agencies Need To Step Into Their Purpose Now More Than Ever
By Sean DallasKidd, Partner & CCO at Demonstrate
Forbes – June 25, 2020
“Brand purpose” has been settling onto the lips of agencies over the last few years. The initial response from agency leaders seemed to range from bafflement to a benign fear of what that meant as it relates to clients on the roster, to finally settling into a sort of “on-trend” space.

Kamiqua Pearce Launches Social Change Agency Coldr
By Maja Pawinska Sims
PRovoke – June 24, 2020
The new venture from the former Weber Shandwick exec aims to “coax brands out of their cultural comfort zones.”

AP Style: Rules for Black Culture, COVID-19, Climate Change, & More
By Rocky Parker
Cision – June 25, 2020
It’s time for another quarterly check-in of AP Stylebook updates. With many changes happening throughout the world, there are changes to style guides to reflect them. Here’s a recap.

Returning to work after lockdown: lessons from New Zealand
By Rachel Miller
Influence (UK) – June 25, 2020
New Zealand is in the enviable position of being virtually Covid-free. Prime Minister Jacinda Ardern’s policy of ‘go hard, go early’ has paid off and lockdown restrictions have been eased. So what lessons have been learned in New Zealand that we can benefit from?

Three Reasons to Boost PR Amidst Tough Times
Bianchi PR – June 25, 2020
If you’re facing demands for major marcom budget cuts while still trying to reach your brand awareness and market visibility goals, you don’t need to stop communicating. You need to re-balance your marcom plan, and step up your PR game. Here are three key reasons to amp up your PR activity in the current downturn.

How Texas Roadhouse envisions purpose during COVID-19
By Ted Kitterman
Ragan Communications – June 25, 2020
The steakhouse chain had to adapt during the pandemic, and prioritized employees to avoid layoffs and launched an employee assistance fund.

The Return of Pro Sports Makes Safety Communication a Priority
By Nicole Schuman
PR News – June 24, 2020
How are sports entities communicating to stakeholders that restarting sports is a viable option?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.