Daily PR Brief – Thu 06/27/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring reports

30 jobs in the PR and marketing world (PR Daily – June 27, 2019)

How to reduce PR agency churn, from Hotwire global CEO Barbara Bates (PRmoment – June 26, 2019)

Mars’ Kimberly West on ‘purpose fatigue’ (Ep. 173) (The Echo Chamber podcast | Holmes Report – June 27, 2019) [PODCAST]

A PR Pro Picks 2019’s Best PR Crises…So Far (PR News – June 26, 2019) [VIDEO]

Six PR And Marketing Tricks For Promoting Complex, Technical Concepts (Forbes – June 26, 2019)

How Communications Is Missing the Content Marketing Boat (Spin Sucks – June 27, 2019)

‘Bad Blood’: PR in the age of hype – March Communications Boston & Chicago Tech PR Firm (March Communications – June 27, 2019) [PODCAST]

How to Produce a Great Brand Magazine for PR & Marketing (What’s Old is New!) (Glean.info – June 27, 2019)

When The CEO Should Be The PR Spokesperson (Crenshaw Communications – June 26, 2019)

Tourism Nova Scotia Seeks Tourism PR Agency (Everything PR – June 27, 2019)

How to Start a Conversation on Social and Increase Brand Engagement (Meltwater Blog – June 27, 2019)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – June 27, 2019
Many college graduates are tossing their caps in the air while tossing their names in the crowded market of job seekers. Consider these tips for standing out, and check out the latest job listings.

How to reduce PR agency churn, from Hotwire global CEO Barbara Bates
By Barbara Bates, CEO at Hotwire
PRmoment – June 26, 2019
I’ve come to the conclusion that there are a couple of incremental changes which we could make that would bear fruit for both clients and agencies

Mars’ Kimberly West on ‘purpose fatigue’ (Ep. 173) [PODCAST]
The Echo Chamber podcast | Holmes Report – June 27, 2019
In conversation with Arun Sudhaman, Mars global external communications director Kimberly West outlines why companies must move beyond rhetoric if they are to combat ‘purpose fatigue’.

A PR Pro Picks 2019’s Best PR Crises…So Far [VIDEO]
By PR News Staff
PR News – June 26, 2019
We’re nearly at the halfway point for baseball season, but also for the calendar year. To mark the moment, we offer a regular feature as Solomon McCown & Company president Ashley McCown reveals her top PR crises of 2019’s first six months.

Six PR And Marketing Tricks For Promoting Complex, Technical Concepts
By Jaymie Scotto Cutaia, CEO of Jaymie Scotto & Associates
Forbes – June 26, 2019
It happens all the time: Companies’ otherwise gripping stories get lost in “inside baseball” language, meandering, complex explanations or even manufactured phrases that roll off the tongue but offer little meaning.

How Communications Is Missing the Content Marketing Boat
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – June 27, 2019
In a recent Content Marketing Institute of agency owners, it showed only 9% of PR firms are offering content marketing services.

‘Bad Blood’: PR in the age of hype – March Communications Boston & Chicago Tech PR Firm [PODCAST]
March Communications – June 27, 2019
March’s Rebecca Ferrick and Angelica Bishop explain why Theranos offers a cautionary tale for media, PR, and marketing pros about the line between hype and deception.

How to Produce a Great Brand Magazine for PR & Marketing (What’s Old is New!)
By William Comcowich
Glean.info – June 27, 2019
Many organizations reach their audiences, build brand loyalty and ultimately promote their products or causes with brand magazines.

When The CEO Should Be The PR Spokesperson
By Dorothy Crenshaw
Crenshaw Communications – June 26, 2019
PR experts and corporate communicators routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson?

Tourism Nova Scotia Seeks Tourism PR Agency
By Jim Crickell
Everything PR – June 27, 2019
TNS is looking for marketing partners who can transform established thinking and inspire messaging and strategies that will motivate travel to Nova Scotia and encourage visitor spending to contribute to the $4 billion goal.

How to Start a Conversation on Social and Increase Brand Engagement
By Perri Robinson
Meltwater Blog – June 27, 2019
How do we break the ice and start a conversation? Even the most extroverted among us face big challenges in creating brand engagement.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.