Daily PR Brief – Thu 06/29/17


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Howdy! Here are some of today’s best PR clips:

A Hard Look At Fake PR, And Why Every Brand Can Benefit From Exuding More Human Emotion (Forbes – June 29, 2017)
30 jobs in the PR and marketing world (PR Daily – June 28, 2017)
Should PR pros go to grad school? (Ragan – June 29, 2017)
Podcast: Gail Heimann’s PR Industry Lessons From Cannes (The Holmes Report – June 28, 2017) [PODCAST]
11 signs that showcase polite writing (PR Daily – June 29, 2017)
3 Things Communicators Need to Know About Snapchat’s Snap Map Feature (PR News – June 29, 2017)
6 ways to solidify your media relations (PR Daily – June 29, 2017)
Active Listening – Getting the Most from Communications (Influence Magazine – Chartered Institute of Public Relations – June 29, 2017)
Enlist your inner child to conquer writer’s block (Ragan – June 29, 2017)
New Metric, Same Old Flaws: AVE Mutates Into EMV (Influence Magazine – Chartered Institute of Public Relations – June 29, 2017)
8 Tips for Surviving (and thriving) in Public Relations (Heron Agency – June 29, 2017)
8 secrets to being an all-star PR pro (PR Daily – June 29, 2017)

Summary Section:

A Hard Look At Fake PR, And Why Every Brand Can Benefit From Exuding More Human Emotion
By Rebekah Iliff, Chief Strategy Officer, AirPR
Forbes – June 29, 2017
Stop using the same press release template and start bringing a more human approach to your communications role.

30 jobs in the PR and marketing world
PR Daily – June 28, 2017
Satisfy your hunger while getting some shopping done with this week’s featured job opening. Plus, check out a roundup of open positions.

Should PR pros go to grad school?
By Julia Sahin
Ragan – June 29, 2017
The author, who did pursue an advanced degree, weighs the positives and negatives, as well as how one should proceed after taking the plunge.

Podcast: Gail Heimann’s PR Industry Lessons From Cannes [PODCAST]
The Holmes Report – June 28, 2017
Weber Shandwick president addresses the Festival’s relevance to PR firms on the latest Echo Chamber episode.

11 signs that showcase polite writing
By Laura Hale Brockway
PR Daily – June 29, 2017
Many public communications in the UK show that there’s a way to get your message across but still remain well mannered. Consider these examples.

3 Things Communicators Need to Know About Snapchat’s Snap Map Feature
By Jerry Ascierto
PR News – June 29, 2017
Snapchat recently introduced a new tracking feature called Snap Map, which could provide a great opportunity for event promotion and local businesses.

6 ways to solidify your media relations
By Marijane Funess
PR Daily – June 29, 2017
The Golden Rule applies: Put yourself in the shoes of your targeted journalist, who no doubt gets scores of pitches a day. Be clear, concise and honest, and don’t forget to do your homework.

Active Listening – Getting the Most from Communications
By Ella Minty, Chair of CIPR’s Foresight Panel
Influence Magazine – Chartered Institute of Public Relations – June 29, 2017
Understanding what makes people move, what makes them act, react and what brings them to the realisation that you have actually listened to them, cannot be achieved without active listening.

Enlist your inner child to conquer writer’s block
By Rae Elliot
Ragan – June 29, 2017
Defeat your doubts and find your unique voice by going back to childhood—when everything was possible.

New Metric, Same Old Flaws: AVE Mutates Into EMV
By Stephen Waddington, Partner and Chief Engagement Officer, Ketchum
Influence Magazine – Chartered Institute of Public Relations – June 29, 2017
Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). Neither has any place in modern practice.

8 Tips for Surviving (and thriving) in Public Relations
By Emily Potts
Heron Agency – June 29, 2017
Heron Agency Senior Publicist Emily Potts provides 8 tips for surviving (and thriving) in Public Relations.

8 secrets to being an all-star PR pro
By Emily Potts
PR Daily – June 29, 2017
You might think the PR industry is filled with cocktail parties and client successes, but it’s a stressful career that requires hard work. Here’s how you can navigate it.


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