Daily PR Brief – Thu 07/11/19


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Check out some of today’s best

PR/Comms industry news clips:

public relations reporting

30 jobs in the PR and marketing world (PR Daily – July 11, 2019)

Bad Things Happen When PR Pitches a Plagiarized Byliner (Ishmael’s Corner – The Hoffman Agency – July 10, 2019)

14 Apps Top PR Executives Can’t Live Without (Forbes – July 10, 2019)

Why PR should get a slice of the marketing pie (PR Daily – July 10, 2019)

PR: Passionate about Pride or Profit? (Neo PR – July 11, 2019)

More DTC Brands Dump Online Advertising and Hike PR (Glean.info – July 10, 2019)

Why PR Pros Are The Most Versatile Writers (Crenshaw Communications – July 10, 2019)

3 reasons why your company needs media relations (Axia Public Relations – July 11, 2019)

6 “Tells” to Determine If You’re Ready for an Interview-Driven PR program (Amendola Communications – July 10, 2019)

Industry speak: How has AI impacted the role of PR and communications? (Marketing Interactive – July 11, 2019)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – July 11, 2019
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.

Bad Things Happen When PR Pitches a Plagiarized Byliner
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – July 10, 2019
What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article?

14 Apps Top PR Executives Can’t Live Without
By Forbes Agency Council
Forbes – July 10, 2019
Set your PR team up for success with these must-have apps from the experts of Forbes Agency Council.

Why PR should get a slice of the marketing pie
By Josh Dare, Co-founder of The Hodges Partnership
PR Daily – July 10, 2019
As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too?

PR: Passionate about Pride or Profit?
Neo PR – July 11, 2019
When it comes to PR campaigns, brands have a habit at either getting it very right or horribly wrong. Following Pride month in June, we take a look at the brands that got Pride right, and the ones that didn’t!

More DTC Brands Dump Online Advertising and Hike PR
By William Comcowich
Glean.info – July 10, 2019
Direct-to-consumer (DTC) brands are investing in public relations as online advertising becomes less effective.

Why PR Pros Are The Most Versatile Writers
By Richard Etchison
Crenshaw Communications – July 10, 2019
From blog posts to media pitches, PR writers must shift gears constantly, adapting to the many divergent modes of persuasion.

3 reasons why your company needs media relations
By Yulia Dianova
Axia Public Relations – July 11, 2019
Having good media relations is critical for your company’s growth and development. Media connections build trust with your audience and increase potential leads.

6 “Tells” to Determine If You’re Ready for an Interview-Driven PR program
Amendola Communications – July 10, 2019
An interview-driven PR program can be powerful – or it can be a disaster. These 6 “tells”will help you determine whether you’re ready.

Industry speak: How has AI impacted the role of PR and communications?
By Farzanah Farveen
Marketing Interactive – July 11, 2019
AI is here and now. Here’s a look at what leading industry players are saying about the evolving face of comms.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.