Daily PR Brief – Thu 07/16/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring company

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5 tools everyone in the PR industry should be using (Axia Public Relations – July 15, 2020)

A profession in stasis or catching the moment? (Influence (UK) – July 15, 2020)

PR Embargo: What are PR Embargo’s and What does it Entail? (RonnTorossian.com – July 15, 2020)

The PR copywriter’s secret toolkit (Agility PR Solutions – July 16, 2020)

The Moment Of Truth For Internal Communications (Forbes – July 16, 2020)

A Tale of Two Companies and Employee Relations: Verizon and Airbnb (PR News – July 15, 2020)

PR’s Top Pros Talk: Craig Minassian (O’Dwyer’s – July 16, 2020) [VIDEO]

CIPR research shows enduring problems for Public Relations (Influence (UK) – July 15, 2020)

The 2 Biggest Blunders People Make When Talking With a Reporter — and How to Avoid Them (The Jonathan Rick Group – July 15, 2020)

PR & Adtech: Marketing for Marketers (Everything PR – July 15, 2020)

Summary Section:

5 tools everyone in the PR industry should be using
By Jada Crespo
Axia Public Relations – July 15, 2020
You need the right tools for excellent public relations work, whether you’re a dedicated firm or part of in-house PR efforts.

A profession in stasis or catching the moment?
By Anne Gregory, Chair in Corporate Communication, University of Huddersfield
Influence (UK) – July 15, 2020
Reading the most recent CIPR State of the Profession report makes me feel like we are at an inflection point. It could go either way: sky’s the limit or going backwards.

PR Embargo: What are PR Embargo’s and What does it Entail?
By Ronn Torossian, CEO of 5WPR
RonnTorossian.com – July 15, 2020
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject.

The PR copywriter’s secret toolkit
By Jack Kelleher
Agility PR Solutions – July 16, 2020
Whether emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life improvements can accumulate to make a significant difference.

The Moment Of Truth For Internal Communications
By Mark Attard, President of Livewire
Forbes – July 16, 2020
Covid-19 has made more leaders see the value in internal communications and how it helps companies navigate change.

A Tale of Two Companies and Employee Relations: Verizon and Airbnb
By Nicole Schuman
PR News – July 15, 2020
Putting employees first is key, as a Verizon training program shows, and that responsibility lies with the employer, not the consumer.

PR’s Top Pros Talk: Craig Minassian [VIDEO]
By Steve Barnes
O’Dwyer’s – July 16, 2020
Clinton Foundation chief communications & marketing officer Craig Minassian talks about how non-profit organizations can connect with audiences in this week’s “PR’s Top Pros Talk” with D S Simon Media’s Doug Simon.

CIPR research shows enduring problems for Public Relations
By Ben Verinder, MD, Chalksteam
Influence (UK) – July 15, 2020
For the past three years my agency Chalkstream has worked with the CIPR to produce the annual #StateofPR study. As we brace ourselves for the broader impacts of Covid-19, this seems like the right moment to consider what this research tells us about PR present and past, and what clues it holds for our future.

The 2 Biggest Blunders People Make When Talking With a Reporter — and How to Avoid Them
By Jonathan Rick
The Jonathan Rick Group – July 15, 2020
If you want to speak with the media, then you need media training. Never confuse a reporter for a friend.

PR & Adtech: Marketing for Marketers
By Jade Minh
Everything PR – July 15, 2020
Today’s tech-savvy marketers have a common goal: using technology to maximize their return on investment. Creating an effective strategy to help increase a brand’s reach and position a brand as a thought-leader in an industry, PR pros can implement three key strategies.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.