Daily PR Brief – Thu 07/23/20


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Check out some of today’s best

PR/Comms industry news clips:

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In 2020, a “Thought Leader” is Just a Regular Person (Amendola Communications – July 22, 2020)

‘Worst PR disaster in years’ (Influence (UK) – July 22, 2020)

This month in bad PR pitches: July 2020 (Muck Rack Blog – July 22, 2020)

PR’s Top Pros Talk: Johna Burke (O’Dwyer’s – July 22, 2020) [VIDEO]

4 critical steps to take when starting a public relations agency (Agility PR – July 23, 2020)

Pandemic PR: How sport has proven the power of authenticity (Babel (UK) – July 23, 2020)

Kourtney Evans: ‘Why Is PR Such A White Field?’ (PRovoke – July 22, 2020)

The Importance of ESG Reporting for Listed and Non-listed Companies (Bianchi PR – July 23, 2020)

Celebrating positive politics (Influence (UK) – July 22, 2020)

Meet Today’s New CMO: The Executive In Charge Of Change (Forbes Communications Council – July 22, 2020)

What you can learn from an interview the journalist described as a ‘car crash’ (Media First (UK) – July 23, 2020)

Summary Section:

In 2020, a “Thought Leader” is Just a Regular Person
By Chad Michael Van Alstin
Amendola Communications – July 22, 2020
There is a difference between being a genuine thought leader and a company spokesperson. Here’s a quick guide on how to tell the difference.

‘Worst PR disaster in years’
By James Knight
Influence (UK) – July 22, 2020
Working with some of the leading companies recently during the lockdown I had the misfortune to watch the [UK] Government Press Conferences.

This month in bad PR pitches: July 2020
By Jessica Lawlor
Muck Rack Blog – July 22, 2020
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

PR’s Top Pros Talk: Johna Burke [VIDEO]
O’Dwyer’s – July 22, 2020
An effective measurement and evaluation program can be a key factor in helping firms meet the challenges of a crisis such as COVID-19, AMEC global managing director Johna Burke tells Doug Simon in the latest “PR’s Top Pros Talk” video interview.

4 critical steps to take when starting a public relations agency
By Steve Conway
Agility PR – July 23, 2020
Running a business is never easy, and setting up a PR company is hard work. Although, you should start to see the benefits if your business idea is well-planned and managed efficiently. On that note, here is some tips for starting a PR agency.

Pandemic PR: How sport has proven the power of authenticity
By James Bowers
Babel (UK) – July 23, 2020
In a ‘normal’ world, professional sport is polarizing enough. Stars are regularly antagonized in tabloids, and an executive-level scandal never seems to be too far away either.

Kourtney Evans: ‘Why Is PR Such A White Field?’
By Diana Marszalek
PRovoke – July 22, 2020
An interview with Bospar account supervisor Kourtney Evans continues our series of discussions with people about racial inequity in the PR business — and what the push for change means to them.

The Importance of ESG Reporting for Listed and Non-listed Companies
By Michael Diegelmann and Daniela Diedrich
Bianchi PR – July 23, 2020
ESG – environment, social and governance – is becoming a critical component of many companies’ investor relations programs.

Celebrating positive politics
By Carys Davis
Influence (UK) – July 22, 2020
A new annual Awards – set up by politics and communications professionals – announces its first winners today.

Meet Today’s New CMO: The Executive In Charge Of Change
By Noam Harel, CMO of Cleo
Forbes Communications Council – July 22, 2020
The role of today’s chief marketing officer was already pivoting toward growth marketing, agile operations and revenue generation when the pandemic struck, which has only served to accelerate a massive change in goals, roles and procedures.

What you can learn from an interview the journalist described as a ‘car crash’
By James White
Media First (UK) – July 23, 2020
One day we are looking at the problems Huawei is facing in media interviews and the next we are analysing an interview about turning grouse moor into a nature reserve.


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