Daily PR Brief – Thu 07/30/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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6 storytelling lessons from the ‘NBA Bubble’ (PR Daily – July 29, 2020)

Play Ball??? (With A Truism That PR People Should Never Forget) (CommPro (UK) – July 29, 2020)

The Social Media Statistics You Need to Know for 2020 (Meltwater – July 29, 2020)

3 Tips to Survive a PR Agency Internship (“What’s HAppening” Blog – July 30, 2020)

Dear College Graduates: Creating a Personal Brand Starts Now (PRSay – July 30, 2020)

5 Tips for Creating a Thriving Remote Workplace Culture (PR News – July 30, 2020)

Good and Bad PR: Nice one Morrison’s, Costa and Clarks but it’s a bad one for Wiley (PRmoment (UK) – July 30, 2020)

CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events (March Communications – July 29, 2020)

How to niche down your media list for pitching success (Muck Rack Blog – July 29, 2020)

What Should PR Do When The Company’s Stock Goes South? (Forbes – July 30, 2020)

How We Did It: How We Aligned CSR With Our Unique Selling Proposition (Institute for Public Relations – July 30, 2020)

Summary Section:

6 storytelling lessons from the ‘NBA Bubble’
By Beki Winchel
PR Daily – July 29, 2020
Consider these insights from a rookie player as he invites fans to look at life inside of the isolation zone at Walt Disney World and the ESPN Wide World of Sports complex.

Play Ball??? (With A Truism That PR People Should Never Forget)
By Arthur Solomon
CommPro (UK) – July 29, 2020
Once again, Major League Baseball team owner and some of their players are in disagreement. The issue this time is to “Play Ball” or not to “Play Ball” in the era of the coronavirus.

The Social Media Statistics You Need to Know for 2020
By Allison Smith
Meltwater – July 29, 2020
How much marketing is done on social media? Read the blog to learn where to focus your social media marketing efforts.

3 Tips to Survive a PR Agency Internship
By Cheyenne Shen
“What’s HAppening” Blog – July 30, 2020
Hoffman Taiwan Intern Cheyenne Shen shares insights from her year as a PR intern, along with tips to help new PR professionals succeed as the new kid of the block.

Dear College Graduates: Creating a Personal Brand Starts Now
By Dawn Marinacci
PRSay – July 30, 2020
At a time when student’s lives are in limbo, try encouraging them to stay on a path of positivity — to explore more, and use their voices. While their college journey awaits, empower and encourage them to step up for their own futures.

5 Tips for Creating a Thriving Remote Workplace Culture
By Kate Finley
PR News – July 30, 2020
Leaders are tasked with facilitating a thriving remote culture that allows employees to feel connected to each other and their work. As the leader of a virtual agency, here are 5 things I’ve learned.

Good and Bad PR: Nice one Morrison’s, Costa and Clarks but it’s a bad one for Wiley
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) – July 30, 2020
What better way to mark the end of my working from home journey with a hefty dose of Good and Bad PR…and today we’re heavy on the positive!

CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
By Manny Veiga
March Communications – July 29, 2020
You can still make the most out of a virtual event by planning PR, social media and content activities to make an impact at CES 2021.

How to niche down your media list for pitching success
By Emma Haddad
Muck Rack Blog – July 29, 2020
PR professionals can see remarkable improvement in pitching results when you focus, or “niche down” your media list.

What Should PR Do When The Company’s Stock Goes South?
By Curtis Sparrer, Principal at Bospar
Forbes – July 30, 2020
Unpleasant information about a depressed stock price can become the only news that investors hear about your company.

How We Did It: How We Aligned CSR With Our Unique Selling Proposition
By Steve Cody
Institute for Public Relations – July 30, 2020
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. Steve Cody is founder and CEO of Peppercomm and is current chairman of the Institute for Public Relations.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.