Daily PR Brief – Thu 07/06/17


                          Click the banner above to subscribe! FREE Daily PR Brief!


Hello! Here are some of today’s best PR clips:

media monitoring service

30 jobs in the PR and marketing world (PR Daily – July 6, 2017)
Infographic: How to craft great corporate stories (Ragan – July 6, 2017) [Infographic]
10 Key PR Trends to Watch During the Rest of 2017 (PR News – July 5, 2017)
Weber Shandwick Appoints Team to Fuel Integrated Client Services Across North America (Bulldog Reporter – July 6, 2017)
Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use: A Strategic Approach to Engaging Stakeholders across Platforms (Institute for Public Relations – July 6, 2017) [Links to PDF]
A Virginia Tech Professor’s APR Journey (Public Relations Society of America – July 6, 2017)
How to Implement PR Metrics in the Second Half of the Year (Spin Sucks – July 6, 2017)
3 ways PR pros can measure their efforts in the new media landscape (PR Daily – July 6, 2017)
Social Media Management: Is Follower Location Affecting Your Bottom Line? (SHIFT Communications – July 6, 2017)
10 tools to help PR pros research journalists (Ragan – July 6, 2017)
What Happens When You Replace Surface With Substance in PR (AirPR – July 6, 2017)
State of Alabama Seeking Tourism PR firm – Everything PR (Everything PR – July 6, 2017)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – July 6, 2017
Help bring the creative world together with this week’s featured job opening. Plus, check out a roundup of open positions.

Infographic: How to craft great corporate stories [Infographic]
By Robby Brumberg
Ragan – July 6, 2017
To create more compelling narratives, you should sing the praises of your staff, use stunning visuals and empower internal ambassadors. Review the infographic below if you—or your bosses—need convincing that compelling stories are worth the investment.

10 Key PR Trends to Watch During the Rest of 2017
By Seth Arenstein
PR News – July 5, 2017
It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller.

Weber Shandwick Appoints Team to Fuel Integrated Client Services Across North America
Bulldog Reporter – July 6, 2017
Weber Shandwick has elevated five senior leaders into new roles aimed at delivering more deeply integrated client services across the firm’s North America markets.

Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use: A Strategic Approach to Engaging Stakeholders across Platforms [Links to PDF]
By Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; & Lee, Yen-I
Institute for Public Relations – July 6, 2017
This study investigated how individuals, based on their multiple social media platform usage (Facebook+Instagram users vs. Facebook+Pinterest users), differ in their motivations to use Facebook and visual social media (Instagram or Pinterest), their emotions felt when using these platforms, as well as their temporal orientations during their experiences with different platforms.

A Virginia Tech Professor’s APR Journey
By Cayce Myers
Public Relations Society of America – July 6, 2017
Earning my APR was one of the best decisions I have made. I wanted to give 100 percent to preparing for the Examination for Accreditation in Public Relations. However, I kept asking myself, “When will I know I am ready?”

How to Implement PR Metrics in the Second Half of the Year
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 6, 2017
It’s time to buckle down and achieve the goals set in January. Included in that should be the PR metrics that show real business results.

3 ways PR pros can measure their efforts in the new media landscape
By Kate Bachman
PR Daily – July 6, 2017
Content can fall out of popularity quickly and many communicators fight for views against bots that can aggressively inflate views. Here’s how you can smartly navigate current trends and come out on top.

Social Media Management: Is Follower Location Affecting Your Bottom Line?
By Angie Goldman
SHIFT Communications – July 6, 2017
Do you know where your brand’s followers are? Discover if your social media management team should pay attention to follower location.

10 tools to help PR pros research journalists
By Paul Maccabee, President, Maccabee Public Relations
Ragan – July 6, 2017
A strong media relations strategy starts with gathering applicable information and knowing the person to whom you’re pitching. These resources can help.

What Happens When You Replace Surface With Substance in PR
By Rebekah Iliff, Chief Strategy Officer, AirPR
AirPR – July 6, 2017
Rebekah Iliff explains how every brand can benefit from exuding more human emotion in public relations: that means more meaningful dialogue, less messaging.

State of Alabama Seeking Tourism PR firm – Everything PR
By John Goode
Everything PR – July 6, 2017
The Alabama Tourism Department seeks a PR firm to: Build top-of-mind awareness and consideration for Alabama’s unique vacation options; Drive online traffic to alabama.travel to further influence the target audience’s vacation planning; more.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.