Daily PR Brief – Thu 07/13/17


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Hi! Here are some of today’s best PR clips:

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3 ways PR pros can stage a comeback like Roger Federer (PR Daily – July 13, 2017)
Guest Blogging Mistakes that Get You Rejected from Top Blogs (Spin Sucks – July 12, 2017)
Six Reasons Why It Can Be Advantageous To Be A Niche-Based Agency (Forbes – July 13, 2017)
30 jobs in the PR and marketing world (PR Daily – July 13, 2017)
6 people to call when crisis strikes (Ragan – July 13, 2017)
Pitching 101: How to Pitch a Holiday Gift Guide Blogger (Cision – July 13, 2017)
6 common yet avoidable presentation flaws (PR Daily – July 13, 2017)
3 Ways to Make Your Brand’s PR Campaign Go Viral (Kelton Global – July 12, 2017)
Top PR Influencers: Meet The 25 You Need To Follow (Izea – July 12, 2017)
What PR pros can learn from Southern Rail UK’s Twitter misstep (PR Daily – July 13, 2017)

Summary Section:

3 ways PR pros can stage a comeback like Roger Federer
By Kelly Holcombe
PR Daily – July 13, 2017
If you or your communications agency is struggling with its campaigns and client wins, take a note from the Swiss tennis professional’s playbook.

Guest Blogging Mistakes that Get You Rejected from Top Blogs
By Amanda Athuraliya
Spin Sucks – July 12, 2017
Amanda Athuraliya shares some of the common guest blogging mistakes writers make and proven practices she follows when she reaches out to high authority blogs.

Six Reasons Why It Can Be Advantageous To Be A Niche-Based Agency
By Adam Deflorian, CEO of AZDS Interactive Group
Forbes – July 13, 2017
If you’re considering whether or not to specialize in a specific industry, here are six reasons why doing so might be a good choice for your agency.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – July 13, 2017
Join the superhero universe with this week’s featured job opening. Plus, check out a roundup of open positions.

6 people to call when crisis strikes
By David E. Johnson
Ragan – July 13, 2017
Before a firestorm consumes your reputation, make sure your CEO, lawyer, social media team and HR department are prepped and ready to respond. Here are six common first responders who should be prepped and kept in the loop.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger
By Anna Marevska
Cision – July 13, 2017
It’s no secret that the holiday guide pages are the most coveted PR real estate of the year. Learn what bloggers are looking for so you can be featured.

6 common yet avoidable presentation flaws
By Mike Pacchione
PR Daily – July 13, 2017
Speaking to group of any size can seem daunting, but overcoming these mistakes can put you at ease and land your message—once you’ve identified it—with your audience.

3 Ways to Make Your Brand’s PR Campaign Go Viral
By Matt Paladino
Kelton Global – July 12, 2017
We’ve seen several of our clients find their PR Holy Grail in 2017 – here is how we helped them cut through the noise to make their PR campaign go viral.

Top PR Influencers: Meet The 25 You Need To Follow
Izea – July 12, 2017
Who has the most followers in the PR world? Get to know some of the top PR influencers who are tweeting, ‘gramming, or blogging today.

What PR pros can learn from Southern Rail UK’s Twitter misstep
By Kevin Allen
PR Daily – July 13, 2017
The organization didn’t expect to get peppered with silly social media questions, but its 15-year-old intern took them like a pro, earning the transportation organization positive press.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.