Daily PR Brief – Thu 08/15/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

Identifying Trends: Eight Ways The Industry May Change In Near Future (Forbes – August 15, 2019)

30 jobs in the PR and marketing world (PR Daily – August 15, 2019)

PR Lessons in Mergers From the CBS-Viacom Deal (PR News – August 14, 2019)

Good and Bad PR: A good and bad week for vegans (PRmoment – August 14, 2019)

12 areas of expertise communicators should focus on (Ragan – August 15, 2019)

Content Marketing versus PR (MyBroadband – August 15, 2019)

12 tips that will immediately improve your media interviews (Media First (UK) – August 14, 2019)

Building a dream PR team to top the league (Babel – August 15, 2019)

Are thought leadership media opportunities in the business media drying up? (Communications Conversations – August 15, 2019)

Don’t Hang Up! PR Phone Pitching Isn’t Dead (Crenshaw Communications – August 14, 2019)

Self-Serving Corporate Support of Social Causes Threatens Trust in PR & Marketing (Glean.info – August 14, 2019)

Why Make Time For Professional Workshops? (March Communications – August 15, 2019)

A Blueprint for Corporate Reputation (O’Dwyer’s – August 15, 2019)

Summary Section:

Identifying Trends: Eight Ways The Industry May Change In Near Future
By Forbes Communications Council
Forbes – August 15, 2019
Developing technologies can result in new opportunities or approaches for communicators and marketers. Here are some brewing trends, as well as what they may mean for the industry.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – August 15, 2019
Which colleges in the U.S. offer the best value for the cost? Find out, and then check out our roundup of current job openings.

PR Lessons in Mergers From the CBS-Viacom Deal
By Nicole Schuman
PR News – August 14, 2019
We took a look at several public relations best practices for organizations going through mergers, allowing for the best possible outcomes for all involved.

Good and Bad PR: A good and bad week for vegans
PRmoment – August 14, 2019
If you’re as fed up with the awful weather as we all are here at 10 Yetis, you might want to consider sheltering from the torrential rain with this week’s dose of Good and Bad PR direct from Yeti HQ.

12 areas of expertise communicators should focus on
By Linjuan Rita Men
Ragan – August 15, 2019
If you’re keen to assert more authority around the office—and shore up your job security—home in on these hot workplace comms trends.

Content Marketing versus PR
MyBroadband – August 15, 2019
PR and content marketing are closely related as they both communicate a company’s messages to the public and potential customers. There are big differences on when and how this communication takes place, however, and who has control over the message.

12 tips that will immediately improve your media interviews
By Adam Fisher
Media First (UK) – August 14, 2019
What if we told you there were some very simple steps you could take now which would immediately improve your media interviews?

Building a dream PR team to top the league
By Declan Bradshaw
Babel – August 15, 2019
The Premier League season is dawning once again and offices up and down the land will be preparing for war on the ultimate battlefield of the fantasy league. I love a good extended metaphor, so thought I’d take a look at what components are needed when drafting in an invincible fantasy PR team. …

Are thought leadership media opportunities in the business media drying up?
By Arik Hanson, Principal of ACH Communications
Communications Conversations – August 15, 2019
Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance.

Don’t Hang Up! PR Phone Pitching Isn’t Dead
By Laurie Graff
Crenshaw Communications – August 14, 2019
Most people at PR agencies think media pitching by phone is over. So, how is it that most of my best earned stories started with a phone call?

Self-Serving Corporate Support of Social Causes Threatens Trust in PR & Marketing
By William Comcowich
Glean.info – August 14, 2019
Woke washing — the inappropriate use of social issues or causes for marketing gain — threatens to undermine well-intentioned cause-related marketing and weaken customer trust in corporations and brands.

Why Make Time For Professional Workshops?
By Elisabeth O’Donnell
March Communications – August 15, 2019
After dragging myself to a marketing workshop, I left with a slew of new insights, feeling refreshed! Here’s why all professionals should try a workshop.

A Blueprint for Corporate Reputation
By Ryan Barr
O’Dwyer’s – August 15, 2019
According to the Reputation Institute, intangible value—including corporate reputation—makes up 81 percent of market value. This means a one-point increase in reputation yields a 2.6 percent increase in market cap, which translates into an average of $1 billion.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.