Daily PR Brief – Thu 08/16/18


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Check out some of today’s best PR industry news clips:

media monitoring

A “P.E.S.O” For Your Thoughts (O’Dwyer’s – August 16, 2018)
30 jobs in the PR and marketing world (PR Daily – August 15, 2018)
Nine PR Organizations Issue Statement In Support Of Free Press (The Holmes Report – August 16, 2018)
University of Maryland Incident Prompts Unusual Crisis Response (PR News – August 15, 2018)
IPR Awards CEO of PRIME Research the Jack Felton Medal for Lifetime Achievement (Institute for Public Relations – August 16, 2018)
IGTV: Welcome to Instagram’s Youtube-Like Video Channel (Meltwater Blog – August 16, 2018)
What Business Leaders Need to Know About PR (Spin Sucks – August 16, 2018)
4 Steps to Develop an Internship Program That Actually Works (PR Couture – August 15, 2018)
Edelman Global Brand Chair Mark Renshaw Steps Down (The Holmes Report – August 16, 2018)
The 2 major differences that separate PR and marketing: Skills and tools (Muck Rack Blog – August 16, 2018)
2017 PR Industry Growth 4.8% For Second Year In A Row, Down From 6.6% In 2015 And 7.8% In 2014 (Gould+Partners – August 15, 2018)

Summary Section:

A “P.E.S.O” For Your Thoughts
By Josh Merkin
O’Dwyer’s – August 16, 2018
As 2018 winds down and planning for 2019 starts, there is one concept that all marketing and communications professionals should be putting as the centerpiece for their strategies: the P.E.S.O model.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – August 15, 2018
Take a deep breath and celebrate National Relaxation Day with these stress-relieving tactics for communicators. Then, check out our roundup of current job openings.

Nine PR Organizations Issue Statement In Support Of Free Press
By Paul Holmes
The Holmes Report – August 16, 2018
The statement was issued on the same day that 350 news organizations across the country wrote their own editorials defending the role of independent journalism.

University of Maryland Incident Prompts Unusual Crisis Response
By Seth Arenstein
PR News – August 15, 2018
What happened ended up being a notable study in crisis management.

IPR Awards CEO of PRIME Research the Jack Felton Medal for Lifetime Achievement
Institute for Public Relations – August 16, 2018
The Institute for Public Relations will award Mark Weiner, CEO, PRIME Research, the prestigious Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.

IGTV: Welcome to Instagram’s Youtube-Like Video Channel
By Jennifer Frances
Meltwater Blog – August 16, 2018
Instagram is becoming the primary social media channel for PR pros.

What Business Leaders Need to Know About PR
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – August 16, 2018
PR is a warm and fuzzy, yet elusive thing that happens for every organization. Here is what every business leader needs to know BEFORE they hire a firm.

4 Steps to Develop an Internship Program That Actually Works
By Kelly Howard
PR Couture – August 15, 2018
Use these 4 steps to manage interns of all skill sets and build a seamless intern program for your agency or brand.

Edelman Global Brand Chair Mark Renshaw Steps Down
By Arun Sudhaman
The Holmes Report – August 16, 2018
Renshaw, one of the key hires in Edelman’s pivot towards creative strategy, leaves after two years with the world’s largest PR firm.

The 2 major differences that separate PR and marketing: Skills and tools
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – August 16, 2018
Think marketing and PR are one and the same? Marketing and PR are two inherently different disciplines with wildly different skill sets and tools needed to do the job.

2017 PR Industry Growth 4.8% For Second Year In A Row, Down From 6.6% In 2015 And 7.8% In 2014 
Gould+Partners – August 15, 2018
The U.S. PR industry grew by just 4.8%, according to a survey released on July 26 by Gould Partners.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.