Daily PR Brief – Thu 08/22/19


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Check out some of today’s best

PR/Comms industry news clips:

30 jobs in the PR and marketing world (PR Daily – August 21, 2019)

A Simple Storytelling Model from The State Department (PR News – August 22, 2019)

Part 2 of Press Lounge Dialogue Tackles Media Measurement and Data Insights (Meltwater Blog – August 22, 2019)

Freelancer vs. Communications Firm: Which is Better? (Spin Sucks – August 22, 2019)

The right and wrong ways to approach workplace humor (Ragan – August 22, 2019)

11 steps to perfect prospecting on Linkedin (Axia Public Relations – August 22, 2019)

New Management & PR Challenge: Balancing Shareholder Values against Expectations of Other Stakeholders (Glean.info – August 21, 2019)

Cookies and slime in orbit: What’s the point of PR stunts in space? (New Scientist – August 21, 2019)

“There’s $5,000 In Our Budget, Make Us A Brochure.” (Everything PR – August 22, 2019)

BE HEALTHY: The CIPR’s mental health guide is a welcome start to the crisis we’re in (Influence – August 21, 2019)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – August 21, 2019
Confused about how to compose the ideal résumé? Consider these tips. Then, check out our roundup of current job openings.

A Simple Storytelling Model from The State Department
By Bob Pearson
PR News – August 22, 2019
Our group of PR pro professors realized in designing this model is that, like any simple framework, everyone initially thinks, “Oh, I already do that.”

Part 2 of Press Lounge Dialogue Tackles Media Measurement and Data Insights
By Anna Laurila
Meltwater Blog – August 22, 2019
Meltwater’s Ben Kessler moderated a second panel discussion at the Press Lounge in New York City in May, this time on media measurement and data insights. Discussion was focused on the variety of data types and how PR can put data to good use.

Freelancer vs. Communications Firm: Which is Better?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – August 22, 2019
In an infamous debate, Paul Sutton and Gini Dietrich take on whether it’s better to work with a freelancer or a communications firm. You can weigh in!

The right and wrong ways to approach workplace humor
By Rebekah Iliff, Strategic Advisor, AirPR
Ragan – August 22, 2019
Follow this guidance to engage employees with lighthearted content—instead of enraging them with inappropriate jokes.

11 steps to perfect prospecting on Linkedin
By Hannah Feran
Axia Public Relations – August 22, 2019
LinkedIn urges its users to make connections and drives professional relationships. As part of this, users anticipate that prospective employers will approach them, so don’t be afraid of “bothering” anyone.

New Management & PR Challenge: Balancing Shareholder Values against Expectations of Other Stakeholders
By William Comcowich
Glean.info – August 21, 2019
Shareholder value is no longer the singular concern for corporations, leading CEOs assert. Corporations must take into account all stakeholders.

Cookies and slime in orbit: What’s the point of PR stunts in space?
By Leah Crane
New Scientist – August 21, 2019
Companies that run hotels, build cars and make TV are beginning to operate in space. This in-orbit economy could finance deeper space exploration.

“There’s $5,000 In Our Budget, Make Us A Brochure.” 
By Julio Juarez
Everything PR – August 22, 2019
Putting a brochure together without knowing its place in the overall strategic marketing plan is like jumping into the car and driving off without having any idea of where you’re going.

BE HEALTHY: The CIPR’s mental health guide is a welcome start to the crisis we’re in
By Dan Slee
Influence – August 21, 2019
In the CIPR’s recent ‘State of the Profession‘ report, 63 per cent said that they felt workplace stress of at least seven out of 10.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.