Daily PR Brief – Thu 08/27/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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Will TikTok’s PR Campaign Work? (PR News – August 27, 2020)

How To Incorporate Your Passion Projects Into Your Workday (Forbes – August 27, 2020)

Disinformation Ranks Among Top Societal Problems (O’Dwyer’s – August 27, 2020)

4 steps for adopting a ‘diversity first’ practice in PR (Ragan – August 27, 2020)

Satellite Media Tours: Are SMT’S Still Possible? (5W Public Relations – August 27, 2020)

7,300 days later! Graham Goodkind looks back on the lessons learnt in the 20 years since he co-founded Frank (PRmoment – August 27, 2020)

AI is ticking time bomb for PR’s reputation (Influence (UK) – August 26, 2020)

Could you handle a personal question in a media interview? (Media First (UK) – August 27, 2020)

Take Six: Cision’s 2020 State of the Media Survey – Part One (Bianchi Public Relations – August 27, 2020)

Cultural intelligence: Why implementing this practice is important for PR pros (Agility PR – August 27, 2020)

Finding positivity during an historic pandemic (PR Daily – August 27, 2020)

Summary Section:

Will TikTok’s PR Campaign Work?
By Mark Pasetsky
PR News – August 27, 2020
The statements reaffirmed TikTok’s commitment to the American market. Moreover, it reiterated its claim that it never shared user data with Beijing.

How To Incorporate Your Passion Projects Into Your Workday
By Katie Jansen, CMO at AppLovin
Forbes – August 27, 2020
Here are some ways you can expand your presence at work and help your company grow in new ways.

Disinformation Ranks Among Top Societal Problems
By Jon Gingerich
O’Dwyer’s – August 27, 2020
A majority of Americans now consider the spread of fake news to be among the worst societal issues facing the country, according to a report from the Institute for Public Relations.

4 steps for adopting a ‘diversity first’ practice in PR
By Adrienne A. Wallace and Regina Luttrell
Ragan – August 27, 2020
Here’s how you can bring more consciousness to your workflow—and identify hidden bias or blindspots.

Satellite Media Tours: Are SMT’S Still Possible?
5W Public Relations – August 27, 2020
Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand.

7,300 days later! Graham Goodkind looks back on the lessons learnt in the 20 years since he co-founded Frank
PRmoment – August 27, 2020
Frank PR is 21 on Sept 1st. Co-founder Graham Goodkind looks back on a few things he’s learnt over the past 20 years.

AI is ticking time bomb for PR’s reputation
By Kerry Sheehan
Influence (UK) – August 26, 2020
PR’s reputation is ticking if it cannot get a handle on AI ethics and advise on AI builds and deployments.

Could you handle a personal question in a media interview?
By James White
Media First (UK) – August 27, 2020
“What do you think?” On the face of it, it is a simple enough question. But for many media spokespeople, it appears particularly unwelcome and they continually stumble over attempts from journalists to gain a personal opinion.

Take Six: Cision’s 2020 State of the Media Survey – Part One
By Leslie Dagg
Bianchi Public Relations – August 27, 2020
With COVID-19 still affecting many communication professionals’ business decisions across all industries, part one of our overview of the survey will focus on findings influenced by the pandemic. Here are six takeaways the survey reported about pitching media in these ongoing times of COVID-19.

Cultural intelligence: Why implementing this practice is important for PR pros
By Dan Fries
Agility PR – August 27, 2020
While artificial intelligence is the most recent to impact public relations, other more “real” intelligent forms are also gaining global popularity.

Finding positivity during an historic pandemic
By Sukhi Sahni
PR Daily – August 27, 2020
Here’s how one industry leader tries to remain grounded—and lessons she takes from others in her community—in a time of unparalleled disruption and uncertainty.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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